What are the responsibilities and job description for the Brand Manager - Pallas Textiles position at KI?
At KI, we believe knowing our customers helps us serve them better. We listen. We observe. We understand that each customer has unique needs. So, we pride ourselves on helping our customers make smart furniture decisions by offering expert advice, design options and personalized solutions.Since 1941, we've positioned KI as the furniture company that best understands the furniture industry and is committed to providing customers with the smart solutions. By targeting specific markets with solutions for business furniture, university furniture, educational furniture, healthcare furniture and government furniture, we can quickly respond to our customers' unique needs - including the choice to procure furniture according to what fits their ordering and fulfillment process. That's why we say we offer far more than furniture. We're Furnishing Knowledge.
Job Overview
We are seeking an experienced and strategic Brand Manager to drive and execute the marketing strategy for our Pallas Textiles division. This position is responsible for driving the overall marketing strategy, enhancing brand differentiation, and ensuring that Pallas's marketing efforts are aligned with our business objectives and market positioning. You will play a critical role in maintaining and elevating Pallas's brand presence across all channels, working closely with cross-functional teams and external partners to achieve these goals. This position includes a salary between $74-$92,000 based on experience level and is bonus eligible.
Responsibilities
- Lead marketing campaigns tied to product launches, trade shows, and ongoing promotions, through digital media, social media, and e-mail campaigns, ensuring proper performance.
- Develop content strategies for major brand initiatives, new product launches, and sustainability narratives.
- Formulate long-term brand and marketing strategies that align with Pallas's business objectives.
- Perform comprehensive research into market trends, competitor analysis, and customer behavior.
- Develop strategies to increase brand awareness for both the long and short term, including partnerships with industry platforms.
- Manage high-impact marketing projects, including website revamps, major product line launches, and multi-channel campaigns.
- Maintain and elevate brand positioning in the market through consistent messaging and visual identity.
- Drive innovation in marketing techniques, technology, and product positioning.
What you Need to Succeed
What KI Offers You
KI is an Equal Opportunity Employer.
Salary : $74,000 - $92,000
