Email Marketing Intern

At KI, we believe knowing our customers helps us serve them better. We listen. We observe. We understand that each customer has unique needs. So, we pride ourselves on helping our customers make smart furniture decisions by offering expert advice, design options and personalized solutions.Since 1941, we’ve positioned KI as the furniture company that best understands the furniture industry and is committed to providing customers with the smart solutions. By targeting specific markets with solutions for business furniture, university furniture, educational furniture, healthcare furniture and government furniture, we can quickly respond to our customers’ unique needs – including the choice to procure furniture according to what fits their ordering and fulfillment process. That’s why we say we offer far more than furniture. We’re Furnishing Knowledge.

We are seeking an Email Marketing Intern to support our marketing communications team with key digital content initiatives. This role offers hands-on experience building and analyzing email campaigns using HubSpot, with a focus on responsive drag-and-drop email design, data-driven decision-making, contact management, and content curation. The starting wage for this position is $17.75/hour. 

Responsibilities:

• Campaign Development: Assist in the day-to-day planning, creation, design, and scheduling of engaging email campaigns that align with KI, KI Wall, and Pallas Textiles brand voice and marketing objectives.
• List Management: Segment and maintain email lists to effectively target diverse customer market segments, improve audience message personalization, and ensure data accuracy.
• Performance Analysis: Monitor and analyze key email metrics such as open rates, click-through rates, and conversions to assess campaign effectiveness and identify areas for improvement.
• Content Optimization: Collaborate with the marketing team to enhance email content and design, ensuring alignment with brand guidelines and email best practices for user engagement.
• A/B Testing: Support the execution of A/B tests on various email elements, including subject lines, layouts, and calls-to-action, to drive continuous improvement.
• Design Support: Utilize basic graphic design skills to assist in creating visually appealing email templates and assets that resonate with our audience.

 What you Need to Succeed:

• Currently pursuing or recently completed a degree in Marketing, Communications, Journalism, Graphic Design, or a related field.
• Familiarity with email marketing/automation platforms, preferably HubSpot.
• Basic design skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva.
• Strong attention to detail for data entry and content accuracy.
• Ability to interpret data and translate insights into actionable recommendations.
• Strong written and verbal communication skills, with attention to detail and creativity.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
• Eagerness to work collaboratively within a team and contribute to collective goals.