What are the responsibilities and job description for the Ecommerce Content Specialist position at Kidde Global Solutions?
Location :
CASNC : FS Kidde Safety 1016 Corporate Park Drive, Mebane, NC, 27302 USA
US Remote (East or Central Time Zone)
As North America's #1 home fire safety brand, Kidde's mission is to provide solutions that protect people and property from the effects of fire and its related hazards. For more than 100 years, people have relied on Kidde to deliver superior fire detection and suppression. If you thrive in a fast-paced environment and are looking for an opportunity to develop your career at the category leader, we have a great opportunity for you as an Ecommerce Content Specialist.
About this role
As an Ecommerce Content Specialist, you will collaborate closely with the Senior Ecommerce Content Strategist to enhance and optimize Kidde's presence across ecommerce platforms. Your focus will be on creating, managing, and optimizing product listings, ensuring Kidde's messaging is consistent and engaging to drive sales.
Key Responsibilities
- Support the tactical execution of digital shelf activities, ensuring digital content is engaging, effective, and consistent across major retailer platforms.
- Optimize product detail pages (PDPs) by identifying and addressing content needs for product pages, including compelling copy, high-quality imagery, engaging videos, and enhanced content.
- Partner with the marketing, design, and product teams to ensure product images, descriptions, and other content are accurate and align with ecommerce best practices and retailer guidelines. This includes writing ecommerce creative briefs and contributing to campaign briefs.
- Utilize various Content Management Systems (CMS) and ecommerce platforms (e.g., Vendor Central, Item 360, Salsify) to manage and update product listings efficiently.
- Review retailer scorecards and submit content improvements.
- Help conduct A / B tests on content variations to determine what drives the best results, optimizing for higher conversion rates and customer engagement.
- Track and analyze ecommerce metrics (e.g., conversion rates, traffic, click-through rates) to identify opportunities for improvement and recommend strategic actions.
Basic Qualifications
Preferred Qualifications
RSRCAR
LI-Remote
Kidde Global Solutions is An Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
