Marketing Manager (30170575)

Job Description:

• As North America’s #1 home fire safety brand, Kidde's mission is to provide solutions that protect people and property from the effects of fire and its related hazards. The Commercial Fire business unit develops and markets a comprehensive product portfolio to protect buildings, people and assets as part of global brands including Edwards, Kidde Commercial, Modulaser and GST. For more than 100 years, people have relied on Kidde to deliver superior fire detection and suppression.
  
  

About This Role:

• If you thrive in a fast-paced environment and are looking for an opportunity to develop your career, then we have a great opportunity for you as Marketing Manager. This role reports to the Director, Strategy and Marketing, collaborates with regional sales leaders, and product management teams.
  
  

Key Responsibilities:

• Drive category and brand leadership via downstream marketing activities including value propositions, campaigns to increase awareness, develop and execute product launches, messaging, claims, advertising, promotion, and digital marketing initiatives.
• Lead product launches to enable our sales teams and channel partners with the right tools and collateral such as brochures, videos, case studies etc. to succeed in the market; Develop, execute, and track commercialization plans for NPDs.
• Drive effective go to market strategies to introduce new products and promote incremental growth with existing customers and expand our customer base.
• Lead research projects, collaborate with agencies to identify customer insights, develop and execute a marketing strategy, campaigns, product launches & promotions.
• Support planning, project management and flawless execution of multiple trade shows and external and internal events
• Collaborate with product team to develop optimal portfolio pricing, structure and guardrails.
• Manage promotion calendar with the market–back inputs from commercial partners.
• Able to develop digital marketing programs to elevate brands and products to generate awareness and drive purchase.
• Activities include digital content creation, SEO, SEM, development of measurable KPI’s to determine program effectiveness.
• Be well versed with strategic marketing, segmentation and branding principles and execution.
• Optimally utilize brand marketing budgets to increase brand equity, revenues & profitability.
• Demonstrate a relentless focus on customers and end users across the organization.
  
  

Basic Qualifications:

• Bachelor’s degree.
• 5 years of experience in a technical B2B environment.
• Must be a US Citizen or Green Card Holder.
  
  

Preferred Qualifications:

• 5 years relevant professional experience in a technical B2B environment with strategic and downstream marketing including campaign development and execution, product launches, promotions, advertising, digital marketing, pricing, channel management.
• Excellent communication skills to effectively and proactively communicate across different functional teams, customers and global internal stakeholders in a matrix environment.
• Experience collaborating with market research agencies.
• Excellent teamwork skills, proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with sales, and product management is especially important.
• True ownership mentality, effective organizational, problem solving, multi-tasking skills.
• Self-starter with the ability to work independently to deliver business results.
  
  

Summary:

Additional Job Description:

Experienced Market Analysis professional, overseeing the implementation of marketing strategies, leading market research sutdies, and providing overall direction for the forecast of marketing and sales trends. Responsible for providing recommendations for improvements to marketing strategies and processes to enhance the performance of the overall Marketing team.

Job Description:

• Organizes information to assist in analyzing future products and makes recommendations for the development of new products or services.
• Serves as an expert on market segment trends, competitive activities, product pricing, and industry regulation.
• Monitors and measures the effectiveness of marketing, advertising, and communications programs and strategies to ensure that established objectives are met.
• Supports more senior staff in implementing the marketing and sales strategy for one or more of the organization’s products to meet established sales or market share targets.
  
  

Minimum Requirements:

• Requires advanced to expert knowledge obtained through advanced education, combined with experience.
• Substantial knowledge of Carrier organization, programs or systems to make enhancements within job area.
• University Degree or equivalent.
• A minimum of 7 years prior relevant experience. OR
• An advanced degree in a related field and a minimum of 5 years experience.