What are the responsibilities and job description for the Associate Category Manager position at Kids2?
SUMMARY
As our Associate Category Manager, you will be responsible for supporting the Category Manager with day-to-day business and product lifecycle management. The ideal candidate will have at least 2 years of experience in Brand Managment or Product Innovation in CPG.
PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS :
Project Management
- Support Category Manager(s) with category growth initiatives related to driving revenue, market share, and global expansion
- Lead cross functional product development team to successfully commercialize products and meet financial goals
- Portfolio Management
- Assist in the development of 3-year category strategies and innovation roadmap, driven by consumer, market and retailer insights capitalizing on specific needs and white space opportunities
- Develop deep category knowledge
- Monitor financial performance for assigned category including revenue tracking, margin and profitability, and rate of sale analysis
- Perform analysis for SKU rationalization and productivity at the item level and make a recommendation on go-forward plan
- Provide recommendations for MSRP pricing
- Support discontinue / transition planning
- Participate in S&OP process
- Innovation, Launch Planning & Execution
- Supports development of new product business cases aligned to category innovation strategy
- Support development of customer sell in strategy including product reason for being & merchandising recommendations, competitive advantages, and point of view and differentiation
- Collaborate on product communications brief to initiate marketing, fashion, video, photography, or other creative functions on project requests to bring the story to life
- Identify products to feature in seeded reviews and influencer outreach and develop action plans for low rated items
- Sales call, trade show and global showroom support
- Consumer and Marketplace Insights
- Utilizes POS, NPD and research to optimize category plans
- Initiate requests for research and collaborate on research plan and execution
- Supports management of market and competitive research provide updates to design and cross functional teams as necessary
QUALIFICATIONS & EXPERIENCE
EDUCATION & SKILLS
COMPUTER / TECHNICAL SKILLS
WORK ENVIRONMENT
