What are the responsibilities and job description for the Digital Marketing Manager position at Kids2?
SUMMARY
The Digital Marketing Manager will have ownership over the product launch plans for specific product categories across the Kids2 portfolio of brands. As the content manager, this role will be responsible for the Go-To-Market plans related to global product launches including but not limited to content strategy, communication, customer activations and overall integrated product launch plans. In addition, the Digital Marketing Manager will be responsible for leading, communicating, and continually improving integrated product marketing activations.
The Digital Marketing Manager will work cross-functionally with key stakeholders (Category, Sales, Sales Planning, Content, Creative, Social, Legal, etc.) across the business to develop ideas and tactics that will be essential in launching new products in the marketplace.
PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS :
- Create and manage cross-functional product marketing strategies and execution for respective products across retail and digital touchpoints
- Assist in developing go-to-market strategy including packaging and consumer-facing marketing assets and campaigns to effectively launch product to a global audience
- Ensure we achieve key milestones within our End To End process leading up to a product launch through a variety of communication channels including project management, communication briefs, content creation, creative reviews and digital shelf readiness
- In partnership with the category, social media, ecommerce, sales and sales planning, determine campaign success metrics. Measures and reports on product launch effectiveness and adapt future campaigns based on results
- Collaborate with internal Content, Creative, and Business Unit teams to develop creative assets and content including digital shelf content, advertising, social / community building, influencer marketing, PR and retail experiences
- Be keenly aware of competitive product launch strategies and tactics to ensure our product go to market plan is strong
- Work with regional sales teams to understand regional / local needs to support product launches
- Other duties as assigned.
QUALIFICATIONS & EXPERIENCE
EDUCATION & SKILLS
CERTIFICATES, LICENSES, REGISTRATIONS
COMPUTER / TECHNICAL SKILLS
PHYSICAL DEMANDS
WORK ENVIRONMENT
