Director of Communications & Marketing

The Director of Communications and Marketing is a full-time position responsible for management and oversight of all aspects of internal and external marketing, communications and brand strategies in support and promotion of KidsTLC, its lines of service, workforce culture, community partners and donors. The position is a member of, and collaborates closely with, our Senior Leadership Team to further the mission of KidsTLC by identifying priorities and driving the effective deployment of agency messaging and informative expertise in support of the agency and the mental and behavioral needs of the community.  Tasks are performed under the direction of the President/CEO of KidsTLC. Work performance is reviewed through informal supervision, formal supervision, reports, and evaluations. Incumbent to this position is a KidsTLC employee and subject to the KidsTLC personnel policies and procedures. This is an EOE position. ESSENTIAL DUTIES AND RESPONSIBILITIES The following duties are normal for this position. These are not to be construed as exclusive or all inclusive. Other duties may be required and assigned. Lead, design, and proactively implement marketing and communication strategies, supporting the full organization. Develop and implement an innovative and effective annual marketing and communication strategic plan to improve or maintain the reputation of the organization, promoting our services, workplace culture and opportunities for community engagement and donations. Ensure internal and external communications portray an accurate representation of KidsTLC’s services, workforce culture, funding challenges and impact on the community. Collaborate directly with the KidsTLC Development Team to increase engagement with new and current donors, promote all fundraising events, and maintain cohesion with promotional themes across the organization. Utilize various marketing channels including website content, social media, press releases, email campaigns, collateral, and print. Manage oversight of internal and external collateral, communications, and marketing materials to ensure brand consistency, accessibility of the materials to diverse audiences and represent the high quality, mission-driven aspects of the organization. Cultivate and lead a variety of media relations with proactive news releases, event marketing, feature articles and advertising initiatives with news media, community partners and a variety of other outlets as available. Oversee strategy and potential overhaul of agency website, improving accessibility, and maintaining/updating relevant and engaging content. Direct KidsTLC’s use of digital communication about the organization, its initiatives, services, events, staff, volunteers, and donors using social media platforms, electronic newsletters, video, and other multi-media avenues.  Build and maintain a strong social media presence across multiple formats, remaining innovative and relevant to various generations of clients, community partners and donors. Develop and maintain third-party relationships with creative/marketing agencies and vendors for collaboration and consultation. Function as an organization-wide resource, providing thought leadership for department-relevant improvement and innovation elevating the goals of the agency via communications and marketing. Develop and produce the organization’s annual report. Collaborate with Campus Management on the “branded” look of campus buildings, signage, etc. embracing our curb appeal as an effective communication tool for our clients, families, and community reflecting the quality of our organization, Analyze market trends to refine marketing strategies continuously, while maintaining and sharing analytics to measure and communicate the impact of our efforts. Other duties as assigned or required. SUPERVISORY RESPONSIBILITIES This position has no direct reports.  QUALIFICATIONS  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. ·         Must have excellent interpersonal, oral, and written communication skills and possess highly proficient technology skills. ·         Must have the ability to effectively express or exchange ideas by means of written and verbal communication with both internal and external customers. ·         Proficiency in managing social media platforms, trends, and algorithms. ·         Proficiency in creating and analyzing digital content and paid advertising. ·         Must demonstrate open and inviting collaboration skills, willingness to listen and openness to others’ ideas and creativity. ·         Must be skilled at giving constructive feedback and coaching others related to best practices in communications and marketing. ·         Must be proficient with Microsoft Office products, including Word, Excel, PowerPoint, and Outlook. ·         Demonstrated experience with website development and use of HTML, WordPress, and CSS. ·         Experience with Adobe Creative Suite; InDesign, Illustrator, Photoshop, and Premier Pro preferred. EDUCATION and/or EXPERIENCE This employee must have a minimum of 5 years’ experience in marketing, communications, or public relations with demonstrated success. Bachelor’s degree in marketing, communications, public relations, or related field. Master’s degree preferred