What are the responsibilities and job description for the Chief Marketing Officer position at Kilgo Insurance?
Job Description
Join Kilgo Insurance, a vibrant and dynamic organization focused on delivering exceptional marketing strategies across the insurance industry. We are situated in the heart of Richmond, Virginia, and offer a flexible hybrid remote working environment to balance comfort and productivity. As a key player in our team, you will assume the role of Chief Marketing Officer, driving innovation and spearheading transformative campaigns. Your leadership will be crucial in positioning Kilgo Insurance as a market leader and strengthening our brand presence. Embrace this opportunity to inspire and collaborate with a talented team while impacting our growth trajectory positively. We invite passionate marketing professionals who are ready to harness their creativity and strategic thinking to join us in this exciting journey.
Benefits
Paid Time Off (PTO)
Work from Home
Flexible Schedule
Hands on Training
Mon-Fri Schedule
Career Growth Opportunities
Evenings Off
Responsibilities
Strategic Planning: Lead the development and execution of comprehensive marketing strategies that align with the company's goals and enhance brand recognition.
Team Leadership: Manage and mentor the marketing team to encourage creativity, drive productivity, and achieve departmental objectives.
Brand Management: Oversee the evolution of the Kilgo Insurance brand to ensure it remains relevant and engaging to our target audiences.
Market Analysis: Conduct market research to understand trends, competition, and customer needs, using these insights to inform marketing strategies.
Budget Management: Develop and manage an annual marketing budget, ensuring resources are utilized effectively for maximum return on investment.
Collaboration: Work closely with other departments to ensure a cohesive approach to marketing initiatives and product launches.
Performance Metrics: Establish key performance indicators to track campaign success and optimize future marketing efforts.
Requirements
Education: Bachelor's degree in Marketing, Business, or a related field; a Master's degree or equivalent experience preferred.
Experience: Proven experience as a Chief Marketing Officer or similar role in a marketing department with a focus on digital marketing strategies.
Leadership: Strong leadership skills with the ability to influence and drive the marketing team and broader company initiatives.
Strategic Thinking: Demonstrated ability to craft strategic marketing plans that result in increased market share and brand awareness.
Analytical Skills: Proficient in market analysis with the ability to interpret data and adjust strategies accordingly.
Communication: Excellent verbal and written communication skills, capable of presenting to senior leadership and external stakeholders effectively.
Tech-Savvy: Familiarity with marketing software and CRM tools, understanding the role of technology in marketing campaigns.
Creative Mindset: A blend of creativity and analytical abilities to design innovative and effective marketing campaigns.
Collaboration: Strong interpersonal skills with the capability to work collaboratively in a hybrid setup and foster a positive team environment.
Salary : $40,000 - $60,000