What are the responsibilities and job description for the PPC Specialist (on behalf of a client) position at Kimpton Digital Solutions LLC?
Role based in Columbus, OH. Remote work may be considered for the right candidate.
A confidential company who is a leader in their industry is actively seeking a dynamic and dedicated PPC Specialist to join their in-house Marketing team. The organization offers robust benefits (medical, dental, vision, short- and long-term disability, accident, and critical illness, company-paid life, and retirement plans) and paid time off.
In this role, you’ll create, implement and continuously refine PPC campaigns intended to accelerate revenue and growth for individual locations. The ideal candidate will be a self-starter with an owner’s mentality, possess the ability to think both analytically and creatively and the desire to manage multiple, diverse projects simultaneously. This position will collaborate cross-functionally across the marketing team to utilize data in making intelligent marketing decisions and enjoy applying that knowledge within their industry.
Core Responsibilities
- Create, manage and optimize paid campaigns that drive qualified visitors to client websites across Google search, display, social, etc.
- Conduct keyword research and create and refine lists of targeted search terms
- Establish bidding strategies based on business goals and targets
- Create and test ad copy, continually optimizing as necessary
- Analyze the performance of your PPC campaigns on a cost per lead basis and adjust strategies accordingly
- Continually analyze competitors’ strategies
- Monthly PPC performance reporting
Required Qualifications
- 3-5 years PPC management experience
- Google AdWords certification
- Experience with Google Analytics and Google Tag Manager
- Excellent analytical and reporting skills
- Extreme attention to detail
- Strong communication and teamwork skills
- Ability to interface and engage with clients as necessary
- Strong work ethic and a "do whatever it takes to get the job done" attitude
- Exemplary organization and time management skills with the ability to handle several projects/clients simultaneously
Bonus Skills
- Strong understanding of performance marketing, conversion tracking, and user behavior
- Innovative, proactive and entrepreneurial approach
- Proven ability to function seamlessly within a team
Company is an equal opportunity employer.
