International Marketing Manager

Job Title: International Marketing Manager

Department: Marketing

Location: Oklahoma City, OK

Reports to: Director of Marketing

Compensation: Exempt

W/C Code: 8810

Safety Sensitive Position: No

Job Summary:  The International Marketing Manager will develop brand identity and product or service value proposition messages to prospective customers and other stakeholders in the global marketplace. 

Essential Job Functions:

• Develop international marketing & branding strategy including localized messaging and go-to market plan in specified geographical markets. 
• Build solid relationships with our current & future partners in order to solicit continual feedback on current initiatives and understand customer needs and perceptions. 
• Train international partners on brand messaging and delivering on our brand promise.
• Identify and mentor local marketing specialist to deliver on project goals. 
• Collaborate with internal product marketing and sales groups to maximize the product offerings and create compelling, universal positioning and value proposition messages for all products and services.
• Establish global messaging and style guidelines and monitors planning and implementation for activities related to sales, marketing, trade meetings and events with a global audience. Complies with all safety policies, practices, and procedures. Reports all unsafe activities to supervisor and/or a Health Safety and Environmental team member
• Participates in proactive teams to achieve departmental and company goals
• Provides leadership to others through example and sharing of knowledge/skill
• Performs other duties as assigned

Qualifications:

• 5-7 years of experience in digital marketing, branding, project management in corporate B2B environment
• Proven experience in B2B marketing, omnichannel B2B marketing campaigns, digital marketing, development of user journey, paid social media, persona creation, and lead generation.
• Work well in cross-functional and cross-national teams and create strong internal partnerships consistently. 
• Ability to shape and drive strategy and lead projects and initiatives.
• Experience in content strategy.
• Familiar with graphic, publishing, and web development software.
• Excellent communication skills, both written, verbal and presentation.
• Effectively determine unmet needs through questions and active listening.
• Established track record for achieving challenging goals and initiating change.
• Must have valid driver’s license and clean MVR.

Core Competencies: 

• Action Oriented – Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. 
• Resourcefulness – Securing and deploying resources effectively and efficiently. 
• Drives Results – Gaining the confidence and trust of others through honesty, integrity, and authenticity. 
• Ensures Accountability – Holding self and others accountable to meet commitments.

Supervisory Responsibilities:   No

Education:

• Bachelor’s Degree required

Work Environment:

• Office Environment

Physical Requirements:

• Repetitive use of hands
• Lifting, pushing and pulling up to 50 lbs.