What are the responsibilities and job description for the Director of Brand Excellence position at King & Bishop?
As a key member of our team at King & Bishop, the Senior Marketing Strategist will lead the development and execution of comprehensive marketing strategies that drive business growth. This includes overseeing branding, digital marketing, and customer engagement initiatives to boost brand awareness and revenue.
Responsibilities:
- Develop and implement marketing plans aligned with business objectives.
- Conduct market research to identify trends, customer insights, and competitive positioning.
- Collaborate with cross-functional teams to ensure cohesive marketing efforts.
Strategic Planning:
- Design and execute comprehensive marketing strategies that meet business goals.
- Align marketing efforts with sales and product development teams.
Brand Management:
- Oversee brand identity and messaging across all channels.
- Ensure consistency in branding, storytelling, and corporate communications.
Team Leadership:
- Lead and mentor the marketing team to ensure collaboration and growth.
- Foster a culture of creativity, innovation, and data-driven decision-making.
Qualifications & Skills:
- Bachelor's degree in Marketing, Business, or a related field – or equivalent experience.
- 7-10 years of experience in marketing management, preferably in a high-tech environment.
- Excellent project management skills with proven ability to handle multiple priorities.
- Strong systems experience in Wordpress, Drupal, or others.
- Experience with marketing automation tools, analytics platforms, and CRM systems.
- Excellent leadership, communication, and project management skills.
