What are the responsibilities and job description for the Marketing Visionary position at King & Bishop?
At King & Bishop, we're seeking an exceptional leader to drive our marketing efforts. As the Director of Brand Excellence, you'll oversee branding, digital marketing, and customer engagement initiatives. This role is responsible for developing comprehensive marketing strategies that boost brand awareness, customer engagement, and revenue growth.
Key Responsibilities:
- Develop and execute strategic marketing plans aligned with business goals.
- Identify market trends, customer insights, and competitive positioning.
- Collaborate with sales and product development teams to ensure cohesive marketing efforts.
Brand Management:
- Maintain and enhance brand identity and messaging across all channels.
- E nsure consistency in branding, storytelling, and corporate communications.
Digital & Content Marketing:
- Lead digital marketing initiatives, including SEO, SEM, social media, and email campaigns.
- Oversee content marketing strategies, including blogs, videos, and thought leadership pieces.
Advertising & Campaigns:
- Plan and manage multi-channel advertising campaigns to increase brand awareness.
- Analyze campaign performance and optimize for ROI.
Team Leadership & Development:
- Manage and mentor the marketing team, ensuring collaboration and growth.
- Foster a culture of creativity, innovation, and data-driven decision-making.
Qualifications & Skills:
- Bachelor's degree in Marketing, Business, or a related field – or equivalent experience.
- 7-10 years of experience in marketing management, preferably in a high-tech environment.
- Excellent project management skills with proven ability to handle multiple priorities.
- Strong systems experience in Wordpress, Drupal, or others.
- Experience with marketing automation tools, analytics platforms, and CRM systems.
- Excellent leadership, communication, and project management skills.
