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Senior Marketing Strategist

King & Bishop
Worcester, MA Full Time
POSTED ON 3/3/2025
AVAILABLE BEFORE 3/26/2025

We are excited to announce the opening of the Head of Digital Innovation position at King & Bishop. This role will be responsible for driving our digital marketing efforts and leading the development of innovative marketing strategies that propel business growth.

Key Responsibilities:

  • Develop and execute comprehensive digital marketing strategies that drive brand awareness and revenue.
  • Lead the development of innovative marketing technologies and solutions.
  • Collaborate with cross-functional teams to ensure cohesive marketing efforts.

Digital Marketing:

  • Oversee digital marketing initiatives, including SEO, SEM, social media, and email campaigns.
  • Lead content marketing strategies, including blogs, videos, and thought leadership pieces.

Team Leadership:

  • Manage and mentor the marketing team, ensuring collaboration and growth.
  • Foster a culture of creativity, innovation, and data-driven decision-making.

Qualifications & Skills:

  • Bachelor's degree in Marketing, Business, or a related field – or equivalent experience.
  • 7-10 years of experience in marketing management, preferably in a high-tech environment.
  • Excellent project management skills with proven ability to handle multiple priorities.
  • Strong systems experience in Wordpress, Drupal, or others.
  • Experience with marketing automation tools, analytics platforms, and CRM systems.
  • Excellent leadership, communication, and project management skills.

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