What are the responsibilities and job description for the Marketing Manager position at King Cap (formerly KC Caps)?
About Us
We are a leading manufacturer of headwear, dedicated to delivering high-quality products that reflect our customers' unique personalities. Our mission is to be the most trusted and sought-after brand in the industry, renowned for our commitment to innovation, craftsmanship, and exceptional customer service.
Job Summary
We are seeking a highly motivated Marketing Specialist to join our team. The successful candidate will be responsible for developing and executing comprehensive marketing strategies, analyzing market trends, and driving business growth through effective campaign management.
Key Responsibilities
- Marketing Strategy Development: Create and implement data-driven marketing strategies to achieve sales targets and drive revenue growth.
- Social Media Management: Oversee social media platforms, including content creation, engagement, and analytics reporting.
- Email Marketing: Design and execute targeted email campaigns to nurture leads and drive conversions.
- Content Creation: Develop high-quality content across various formats, including blog posts, videos, and social media posts.
- Cross-Functional Collaboration: Collaborate with sales and product teams to ensure alignment with marketing goals and objectives.
- Performance Analysis: Analyze campaign performance, track key metrics, and provide insights to inform future marketing decisions.
Requirements
- Bachelor's degree in Marketing, Business, or related field.
- Proven experience in developing and executing marketing strategies and campaigns.
- Strong skills in social media management, content creation, and email marketing.
- Excellent communication and project management skills.
- Proficiency in digital marketing tools and platforms.
