What are the responsibilities and job description for the Director of Marketing position at Kinn Studio?
We’re seeking a strategic and innovative Director of Marketing to join our fine jewelry brand in Los Angeles. As a data-driven leader, you'll be passionate about driving growth and optimizing the customer journey. In this role, you'll take full ownership of our marketing strategy, with a focus on performance, customer retention, and creative innovation. You’ll work alongside a lean, high-performing team and collaborate with external partners to deliver impactful, measurable results.
What You’ll Do :
Lead Marketing Strategy
Develop and execute a marketing strategy focused on growth, retention, and optimizing the customer journey.
Collaborate with Brand and Operations teams to develop and maintain a comprehensive launch calendar that aligns marketing initiatives with business goals, ensuring seamless product launches, efficiency, and profitability.
Oversee Revenue & Performance Marketing
Set strategy for paid media campaigns, managing external agencies to achieve targets.
Own marketing revenue targets and track key metrics, including CAC, LTV, and ROAS.
Regularly report on campaign performance and growth initiatives to leadership, providing clear action plans and recommendations.
Spearhead go-to-market strategies for new product launches, retail expansion, and collaborations.
Optimize Customer Retention
Oversee CRM initiatives, working with the CRM Manager to enhance email, SMS, VIP and loyalty marketing programs.
Deeply analyze customer behaviors, creating targeted campaigns to move customers through the lifecycle and drive repeat purchases.
Develop customer personas and map out detailed customer journeys, ensuring personalized, seamless experiences across channels.
Build retention-focused strategies, leveraging email, SMS, and loyalty programs to grow LTV.
Partner with the Brand and CX team to align messaging, storytelling, and creative with each touchpoint of the customer journey.
Champion Creative Testing
Partner with internal & external creatives to guide messaging, campaign hypotheses, and performance testing.
Evaluate creative outcomes based on data-driven insights to ensure messaging resonates with our audience.
Stay ahead of market trends, exploring new creative mediums, tools, and platforms to differentiate Kinn in a competitive space.
Collaborate & Lead
Manage, mentor and grow a small, high-performing team, including a CRM and Ecom, while fostering collaboration with Brand, CX, and Operations teams.
Build relationships with external agencies, contractors, and vendors to execute strategies effectively and efficiently.
What We’re Looking For :
Experience : 6 years in growth or performance marketing, preferably in DTC or luxury industries.
Expertise : Proven success with paid media campaigns, customer retention strategies, and lifecycle marketing.Data-
Driven : Skilled in analyzing data and applying insights to optimize marketing efforts.
Creative & Curious : Passion for testing new ideas, exploring innovative mediums, and pushing creative boundaries.
Customer-Centric : Obsessed with understanding customer behavior and crafting meaningful, personalized experiences.
Leadership : Confident team leader and collaborator who thrives in cross-functional environments.
Technical Skills : Proficiency in tools like Google Analytics, Klaviyo, and Shopify.
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