What are the responsibilities and job description for the Head of Marketing position at Kinship?
About Kinship
Kinship exists to help people reclaim real connection in a world of endless scrolling.
In just 5 minutes, we connect you with someone new through guided, meaningful conversations. No small talk, no pressure—just real human connection. It’s casual, easy, and designed to help you meet people, share stories and build community without feeling awkward or overwhelmed. With daily prompts, simple tools to stay in touch, and Kai, your personal AI guide to connect you with the right people, Kinship makes it easy to find your people and feel a little more connected every day.
We believe connection is our most valuable resource, and we’re on a mission to make every conversation count.
About The Role
As Head of Marketing at Kinship, you will contribute significantly to overall company strategy and fully own our growth & marketing strategy—building awareness, attracting new users, and turning them into engaged, loyal community members. Reporting to the Founder & CEO, you’ll shape Kinship’s marketing from the ground up, balancing both strategy and execution in a fast-moving, early-stage environment. Your expertise in content, growth, and performance marketing will help us scale, drive user engagement, and shape Kinship’s brand as the go-to platform for real human connection. This is an exciting opportunity for a seasoned marketing leader to make a significant impact on a growing venture-backed company and play a key role in the overall direction of the company.
About You
- 7 years of experience in marketing leadership roles, with experience in both paid and organic marketing, with a focus on driving user engagement and acquisition
- Deep expertise in growth marketing – you’ve scaled brands from 0 to 1 and know how to build and execute multi-channel strategies
- Hands-on experience - driving growth and increasing engagement across various channels, including organic content (social media, blog, email, etc.) and paid campaigns (Google, Meta, TikTok, etc.)
- A strategic thinker - can see the big picture and provide thoughtful input in the overall direction of the company
- A builder’s mindset – scrappy and hands-on, willing to write copy, test ads, and iterate quickly while also planning long-term strategy
- Proven leadership skills – with experience hiring, managing, and mentoring a team.
- Strong analytical skills - comfortable with data-driven decision-making, A/B testing, KPI tracking, and performance analysis
- Excellent communicator – clear, compelling writing and storytelling across all formats
- Passionate about positive impact – excited about our mission and human connection
- Based in the New York area and excited about working in a hybrid environment
Your Responsibilities
- Contribute significantly to overall company strategy, direction and cross-functional initiatives
- Develop and execute Kinship’s overall marketing strategy to drive user acquisition, engagement, and retention
- Lead user growth initiatives, with a focus on both organic (social, content, SEO) and paid channels (search, social, influencer, affiliate)
- Oversee content marketing and user engagement across all channels, including social media and email
- Experiment with new marketing channels, such as influencer partnerships, sponsored content, and podcasts, to diversify Kinship’s reach and impact
- Analyze key performance metrics (CTR, CVR, CAC, etc.) and drive campaigns that increase acquisition and revenue
- Partner with product on experiences that help new users quickly understand and engage with Kinship’s offerings
- Collaborate with creative and design resources (and sometimes pitch in yourself!) to produce high-quality content and creative for marketing campaigns
- Create and maintain regular metrics reports, analyze marketing performance, and share insights with the team to inform decision making and future campaigns.
What’s In It For You
- Competitive salary and equity compensation
- Health, dental, and vision benefits
- Unlimited vacation
- Amazing NYC office with lunch budget
- Working with brilliant, passionate humans to make a positive impact in the world
If you’re passionate about creating meaningful connections and want to make a lasting impact in the world, we’d love to hear from you. Apply now to join Kinship and help us shape the future of authentic human connection.
