What are the responsibilities and job description for the Social Media Coordinator position at Kinship?
SOCIAL MEDIA COORDINATOR RESPONSIBILITIES
This role requires technical proficiency and a keen interest in social media for restaurants and hotels. The position involves directly supporting an Orlando-area resort’s social media presence and content needs for two days a week, five hours per day, totaling 10 hours per week.
OVERALL
- Maintain a nuanced understanding of social media networking and content-sharing platforms as well as the latest tools and applications
- Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes
- Keep up to date on current trends within the represented industries of the Agency
- Maintain an understanding of the partner’s brand voice and be able to create authentic stories that drive engagement and ultimately revenue for our partners
- Find opportunities to help evolve and share Kinship’s own story in our practices, communications vehicles, relationships, marketing materials, reports and plans as well as live and online presences
- Similarly, work with colleagues to ensure resonant storytelling practices and copy
- Develop a keen understanding of measurement and reporting tools
- Evaluate and recommend social media software and platforms
PARTNER RESPONSIBILITIES
- Serve partners impeccably and look for opportunities to connect with them and to maintain their brand
PHOTOGRAPHY & VIDEOGRAPHY
- Create social media videos (Reels, etc.) from onsite visits and shoots
- Conduct onsite content visits and photography shoots
CONTENT CREATION
- Direct creative content
- Execute campaign identities, including the look, feel, voice, message and taglines
- Attends shoots and style photo and video content
- Integrate timely trends into creative campaigns
- Determine the type and style of photo/videography used at shoots
- Submit shot lists and treatments
- Develop storylines to be executed visually through photo and video
- Coordinate shoot details with partner
- Ensure adherence to brand identity and visual standards per partner
- Create content
- Attend partner events and support live social media coverage
- Develop content creation and direction per social media platform
- Produce original content calendars
- Design and produce daily Instagram/Facebook Stories
- Draft original copy
- Host partner story gathering sessions and share a recap of notes to inform and produce copy for social media
- Develop a narrative on social media platforms
- Curate user-generated content.
- Ensure content performance and make changes, where necessary
- Create social media graphics to support social media performance
- Utilize AI software to support copy and content creation
- Understand and utilize AI capabilities within social media platforms
ENGAGEMENT
- Support & monitor partner platforms
- Pay close attention to: Audience growth and acquisition, social influencer and blogger relations opportunities, ad spend, analytics and optimization
- Create strategies for proactive outreach and engagement
- Maintain lists of audiences, including relevant businesses, events, etc.
- Brainstorm and develop a monthly strategy for social media tags and inclusions
- Engage with partners’ social media communities, helping to increase our partners’ online engagement and digital presence
- Respond to comments/mentions on client posts
- Respond to posts/mentions/tags on client platforms
- Respond to direct messages on client platforms
- Respond to check-ins/location tags on client platforms
- Respond to hashtags on client platforms
- Social engagement with earned PR audiences
- Social engagement with event audiences
- Social engagement with neighboring business/location audiences
- Imagine and execute “social moments,” including: Opportunities (events, live feeds, programming, takeovers, Insta-meets, and social media-only sales); Experiences (content and interactive opps. to engage and inform, curating and amplifying customer content and involve customers in decisions); Promotions; and News engine to release info directly to audiences
- Brainstorm and develop monthly strategy
