What are the responsibilities and job description for the Social Media Specialist for Restaurants and Hotels position at Kinship?
SOCIAL MEDIA SPECIALIST RESPONSIBILITIES
For this position, we require technical ability, curiosity, and previous experience in social media for restaurants and hotels.
2-4 years of direct experience handling social media for a restaurant or hotel is required.
DEVELOPMENT
- Cultivate career path and actively seek professional development opportunities alongside the company.
- Tell us what we do not know with regular candor.
- Brainstorm and innovate to improve company, job, and partners.
OVERALL
- Promote a “story first” approach in all that we do.
- Achieve goals and KPIs associated with job responsibilities.
- Maintain a nuanced understanding of social media networking and content-sharing platforms as well as the latest tools and applications
- Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes.
- Keep up to date on current trends within the represented industries of the Agency.
- Maintain an understanding of the partner’s brand voice and be able to create authentic stories that drive engagement and ultimately revenue for our partners.
- Find opportunities to help evolve and share Kinship’s own story in our practices, communications vehicles, relationships, marketing materials, reports and plans as well as live and online presences.
- Similarly, work with colleagues to ensure resonant storytelling practices and copy across marketing disciplines.
- Develop a keen understanding of measurement and reporting tools.
- Evaluate and recommend social media software and platforms.
PARTNER RESPONSIBILITIES
- Serve partners impeccably and look for opportunities to connect with them and to maintain their brand
- Interface with team members in other disciplines for strong coordination of integrated marketing campaigns
- Act as day-to-day account lead on up to two accounts
ENGAGEMENT
- Support & monitor partner platforms
- Pay close attention to: Audience growth and acquisition, social influencer and blogger relations opportunities, ad spend, analytics and optimization
- Create strategies for proactive outreach and engagement
- Maintain lists of audiences, including relevant businesses, events, etc
- Brainstorm and develop a monthly strategy for social media tags and inclusions
- Engage with partners’ social media communities, helping to increase our partners’ online engagement and digital presence
- Respond to comments/mentions on client posts
- Respond to posts/mentions/tags on client platforms
- Respond to direct messages on client platforms
- Respond to check-ins/location tags on client platforms
- Respond to hashtags on client platforms
- Social engagement with earned PR audiences
- Social engagement with event audiences
- Social engagement with neighboring business/location audiences
- Imagine and execute “social moments,” including: Opportunities (events, live feeds, programming, takeovers, Insta-meets, and social media-only sales); Experiences (content and interactive opps. to engage and inform, curating and amplifying customer content and involve customers in decisions); Promotions; and News engine to release info directly to audiences
- Influencers - Develop online influencer programs
- Brainstorm and develop monthly strategy
- Report overview of social media influencer results to partners
Measure and report
