What are the responsibilities and job description for the Social Media Specialist for Restaurants and Hotels position at Kinship?
SOCIAL MEDIA SPECIALIST RESPONSIBILITIES
For this position, we require technical ability, curiosity, and previous experience in social media for restaurants and hotels.
2-4 years of direct experience handling social media for a restaurant or hotel is required.
DEVELOPMENT
Cultivate career path and actively seek professional development opportunities alongside the company.
Tell us what we do not know with regular candor.
Brainstorm and innovate to improve company, job, and partners.
OVERALL
Promote a “story first” approach in all that we do.
Achieve goals and KPIs associated with job responsibilities.
Maintain a nuanced understanding of social media networking and content-sharing platforms as well as the latest tools and applications
Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes.
Keep up to date on current trends within the represented industries of the Agency.
Maintain an understanding of the partner’s brand voice and be able to create authentic stories that drive engagement and ultimately revenue for our partners.
Find opportunities to help evolve and share Kinship’s own story in our practices, communications vehicles, relationships, marketing materials, reports and plans as well as live and online presences.
Similarly, work with colleagues to ensure resonant storytelling practices and copy across marketing disciplines.
Develop a keen understanding of measurement and reporting tools.
Evaluate and recommend social media software and platforms.
PARTNER RESPONSIBILITIES
Serve partners impeccably and look for opportunities to connect with them and to maintain their brand
Interface with team members in other disciplines for strong coordination of integrated marketing campaigns
Act as day-to-day account lead on up to two accounts
ENGAGEMENT
Support & monitor partner platforms
Pay close attention to : Audience growth and acquisition, social influencer and blogger relations opportunities, ad spend, analytics and optimization
Create strategies for proactive outreach and engagement
Maintain lists of audiences, including relevant businesses, events, etc
Brainstorm and develop a monthly strategy for social media tags and inclusions
Engage with partners’ social media communities, helping to increase our partners’ online engagement and digital presence
Respond to comments / mentions on client posts
Respond to posts / mentions / tags on client platforms
Respond to direct messages on client platforms
Respond to check-ins / location tags on client platforms
Respond to hashtags on client platforms
Social engagement with earned PR audiences
Social engagement with event audiences
Social engagement with neighboring business / location audiences
Imagine and execute “social moments,” including : Opportunities (events, live feeds, programming, takeovers, Insta-meets, and social media-only sales); Experiences (content and interactive opps. to engage and inform, curating and amplifying customer content and involve customers in decisions); Promotions; and News engine to release info directly to audiences
Influencers - Develop online influencer programs
Brainstorm and develop monthly strategy
Report overview of social media influencer results to partners
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