Marketing Manager

Kinsley Energy Systems is seeking a highly motivated and results-driven Marketing Manager to join our team. The successful candidate will be responsible for identifying and cultivating new business opportunities through targeted marketing campaigns and strategies. This role requires a proactive approach to generating high-quality leads that can be converted into sales opportunities. The Marketing Manager will report directly to the VP of Kinsley Energy Systems.

Marketing Manager Responsibilities:

• Develop and execute lead generation strategies to identify potential customers and drive qualified leads into the sales pipeline.
• Utilize a variety of marketing channels, including email marketing, social media, content marketing, and SEO, to attract and engage prospects.
• Conduct market research to identify new opportunities and understand industry trends and customer needs.
• Collaborate with the sales and marketing teams to create and refine messaging, campaigns, and promotional materials.
• Manage and optimize lead nurturing processes through various tools and platforms, including CRM and marketing automation software.
• Track and analyze key performance metrics to measure the effectiveness of lead generation efforts and adjust strategies as needed.
• Attend industry events, webinars, and networking opportunities to promote Kinsley Energy Systems and generate leads.
• Stay up-to-date with the latest trends and best practices in digital marketing and lead generation.
  

Preferred Marketing Manager Skills and Experience:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3 years of experience in a lead generation role, preferably in the energy or technology sectors.
• Proven track record of successfully generating and nurturing leads through various marketing channels.
• Strong understanding of digital marketing techniques, including SEO, SEM, email marketing, and social media.
• Experience with CRM and marketing automation tools, such as HubSpot, Marketo, or Salesforce.
• Excellent communication and interpersonal skills, with the ability to work effectively in a team environment.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Self-motivated, proactive, and able to manage multiple projects simultaneously.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin.