Marketing Manager

WTTW / Chicago PBS and WFMT / Chicago Classical seek an experienced Marketing Manager to develop, manage and execute marketing plans and strategies to increase audience, awareness and engagement on new and emerging platforms.

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KEY RESPONSIBILITIES :

• Develop and execute proactive and strategic marketing plans across paid, owned, and earned (in partnership with PR / Communications lead) to increase audience, brand recognition, loyalty, engagement and awareness for WTTW and WFMT.
• Plan, contract, and manage budget and placement of media buys / trades across digital / social / email, OOH, television / video, radio, print and search channels.
• Manage internal and agency cross-media creative development, production, and delivery : develop and adhere to marketing calendar deadlines, create and present creative briefs, manage design / production process and approvals, and serve as day-to-day liaison for and deliver final marketing files to vendors.
• Identify, create, and manage new strategic marketing and media trade partnerships that can be leveraged for audience growth and brand awareness; manage all related deliverables.
• Prepare and execute audience analysis, proof of performance reports, presentations and highlights to supervisor.
• Create audience segmentation strategies and ongoing view of consumer personas to evolve our messaging and voice as we grow.
• Develop, document, analyze and communicate cross-platform quantitative and qualitative research and consumer insights to maximize and measure effectiveness of marketing campaigns; develop visualizations and serve as storyteller, translating complex data into easy-to-understand analysis and recommendations for optimization.
• Plan, manage, utilize and analyze search marketing programs.
• Help create and document policies, guidelines, and procedures for organizational brand protocols.
• Collaborate with internal creative and communications staff to ensure brand and messaging integrity across platforms and external marketing efforts.
• Assist in coordination of selected events and other assigned duties.

SKILLS :

EXPERIENCE :

EDUCATION : Bachelor’s Degree preferred.

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