What are the responsibilities and job description for the Associate Director of Marketing and Recruitment position at KIPP Team and Family (KIPP New Jersey & KIPP Miami)?
Job Description
Job Description
Company Description
About KIPP TEAM & Family
KIPP TEAM & Family is our network office that includes support teams - such as Leadership Development, Recruitment, Advocacy, Facilities, Finance, HR and more - dedicated to empowering our schools and ensuring the success of KIPP students throughout New Jersey and Miami. Our schools are part of the nationally recognized “Knowledge Is Power Program” network of free, open-enrollment, college-preparatory public schools dedicated to preparing students for success in college and in life. The first KIPP New Jersey school opened in Newark in 2002 and since then our school network has expanded to educate 8,135 students in grades K-12. By 2027, KIPP New Jersey will provide a world-class education to over 10,300 students across Newark and Camden. To learn more, visit www.kippnj.org.
In 2018, we grew our KIPP community in response to a need for high-quality school options for students in Greater Miami’s Urban Core communities. That led to the creation of KIPP Miami, which currently educates more than 1,000 students in four schools, with plans to reach 5,800 students by 2025. By offering highly effective educators with strong bonds to families, more time in school learning, services that support a variety of student needs, and a culture focused on achievement, our students in New Jersey and Miami are on the path to and through college, career, and choice-filled lives.
Job Description
Here's what you should know :
The Associate Director of Marketing and Recruitment will oversee the intersection of marketing strategy, student enrollment, and staff recruitment efforts across our three regions. Reporting to the Managing Director of Marketing, Communications, and Enrollment, the Associate Director will be responsible for crafting compelling messaging, managing and executing cross-platform advertising campaigns, and refining value propositions for individual schools and the network. This role requires strong strategic thinking, creativity, and a results-driven approach.
Here's what you'll be doing :
Enrollment & Recruitment Marketing :
- Develop and implement annual marketing plans and editorial calendars to support student and staff recruitment
Collaborate with SRE & Talent to create marketing materials and campaigns for student & staff recruitment.
Lead content strategy for all social media platforms, including Meta and LinkedIn, to engage families, staff, and the broader community.
Campaign Execution & Content Management :
Strategic Planning & Leadership :
As job descriptions cannot be exhaustive, the position holder may be required to undertake other duties that are broadly in line with the above essential duties and responsibilities.
KNOWLEDGE
SKILLS
ABILITIES
Qualifications
Must Haves :
The usual and customary methods of performing the job’s functions require the following physical demands :
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this job.
Additional Information
The salary range for this role is $100,000 - 110,000.
In addition to a competitive salary, KIPP TEAM & FAMILY offers a full comprehensive benefits plan, including health care, retirement, a school laptop and transportation benefits for TEAMmates commuting into New Jersey from the New York City area.
Salary : $100,000 - $110,000