Director of Marketing

About Kitchen Armor

Kitchen Armor is a leading provider of innovative technology solutions tailored specifically for the hospitality and restaurant industries. Specializing in purpose-built hardware and software solutions, we offer advanced consulting and professional services that help businesses optimize kitchen performance, streamline automation, and reduce the cost of support and installation.

Our commitment to cutting-edge technology and exceptional service sets a new standard for quality and reliability in the industry. Engineered to endure even the toughest kitchen environments, our hardware ensures maximum performance, longevity, and operational efficiency. By integrating Power over Ethernet (PoE), we eliminate the need for power, simplifying installations and enhancing connectivity.

With unmatched durability, seamless integration, and a focus on cost-effective solutions, Kitchen Armor is revolutionizing kitchen automation and redefining the standards of performance in the industry. We deliver the solutions that keep kitchens running smoothly, allowing businesses to focus on what matters most—exceptional service and their culinary excellence.

Marketing Director Opportunity - Remote position in Texas

Kitchen Armor is experiencing remarkable growth and is looking for a visionary and highly experienced Marketing Director to lead us into the next phase of success. This pivotal role requires a dynamic, results-driven leader who will drive and execute innovative marketing strategies, amplify our brand presence, and fuel the continued expansion of our product offerings. The ideal candidate will possess a deep mastery of digital marketing, brand development, e-commerce, and consumer behavior, specifically within the hospitality industry. As Marketing Director, you will have the unique opportunity to build and shape the marketing team from the ground up, collaborating closely with cross-functional teams—product development, sales, and customer success—to deliver a unified, high-impact marketing strategy that accelerates our growth and strengthens our market position.

Key Responsibilities

• Develop and Implement Marketing Strategy:
  Lead the development and execution of a comprehensive marketing strategy focused on increasing brand awareness, customer acquisition, and retention for Kitchen Armor. Drive brand visibility through targeted campaigns that leverage both digital and traditional media, focusing on the hospitality industry. Create data-driven customer acquisition strategies through paid search, social media, and partnerships, while developing retention programs that foster loyalty and repeat business. Collaborate with the product team to ensure strong product positioning and messaging that highlights Kitchen Armor’s solutions for optimizing restaurant kitchen operations and efficiency, ensuring alignment with business objectives and growth.

• Digital Marketing Leadership:
  Spearhead Kitchen Armor’s digital marketing strategy across all online channels, ensuring a cohesive, data-driven approach that maximizes brand visibility and drives measurable results. Oversee the execution and optimization of SEO, SEM, paid media campaigns, email marketing, and social media strategies to reach B2B audiences, with a particular focus on restaurant professionals. Leverage analytics and performance metrics to refine campaigns, optimize ROI, and identify opportunities for growth across digital platforms. Develop innovative strategies for customer engagement through personalized content, retargeting, and conversion optimization, while managing the digital marketing team to ensure consistency, creativity, and high performance across all initiatives.

• Brand Development & Positioning:
  Drive the development and strategic positioning of Kitchen Armor as a leading provider of kitchen technology solutions for restaurants. Ensure our products and services meet the unique needs of professional kitchens by emphasizing innovation, efficiency, and quality. Position Kitchen Armor as a trusted partner for restaurants looking to optimize operations, enhance kitchen performance, and integrate advanced technology. Oversee messaging and content to clearly communicate our expertise in restaurant-specific solutions and demonstrate how our offerings help improve restaurant workflows, streamline processes, and deliver superior dining experiences.

• E-commerce Growth & Optimization:
  Collaborate with the e-commerce team to improve online sales performance, optimize the customer journey, and boost conversion rates on Kitchenarmor.com. Focus on enhancing the user experience by developing tools and features that allow customers to easily customize their kitchen solutions based on their specific needs, whether its choosing products tailored to restaurant kitchens, selecting the right tech features, or building custom kitchen setups. Identify opportunities to streamline the online shopping experience, improve the user interface, and create engaging, personalized recommendations. Use data-driven insights to continually refine and optimize the platform, ensuring that customers can quickly and confidently design the perfect kitchen solutions for their operations.

• Team Leadership and Development:
  Build and scale the marketing team to align with the company’s growth and evolving needs. As Kitchen Armor expands, structure the team to support new initiatives, emerging technologies, and an expanding customer base. Lead the recruitment, training, and development of top-tier marketing professionals, ensuring that the team remains agile, innovative, and high-performing. Foster a culture of collaboration, creativity, and accountability while setting clear goals to ensure alignment with company objectives. Develop a strategic roadmap for team growth, skill-building, and leadership succession to meet the increasing demands of the business.

• Market Research and Trend Analysis:
  Conduct in-depth market research to stay ahead of industry trends, competitor activities, and shifts in consumer behavior, particularly within the restaurant and kitchen technology sectors. Analyze market data, customer feedback, and emerging technologies to identify new opportunities for Kitchen Armor’s products and services. Regularly monitor industry publications, attend trade shows, and engage with thought leaders to ensure the brand remains at the forefront of innovation. Use insights to refine marketing strategies, identify untapped customer segments, and predict shifts in demand. Translate findings into actionable recommendations that shape product development, messaging, and marketing initiatives, ensuring Kitchen Armor stays competitive and relevant in a rapidly evolving market.

• Collaborative Partnership:
  Work closely with the product development team to align marketing strategies with product launches, campaigns, and innovations. Collaborate to ensure that product positioning is accurately reflected in all marketing materials and communications. Leverage insights from product teams to create targeted messaging that highlights key features, benefits, and solutions for the restaurant industry. Ensure a seamless integration of marketing efforts with new product introductions, maximizing visibility and engagement while driving customer adoption. By working cross-functionally, ensure that marketing strategies support the overall business goals and amplify the impact of each product’s market entry and growth.

• Data Analysis & Reporting:
  Track, analyze, and report on the performance of marketing campaigns using key metrics such as ROI, customer acquisition cost, lifetime value, and conversion rates. Leverage analytics tools to assess the effectiveness of digital channels, campaigns, and customer engagement strategies. Provide senior leadership with detailed reports that highlight campaign outcomes, identify areas for improvement, and offer actionable insights to optimize future marketing efforts. Use data to inform decision-making, refine strategies, and ensure that marketing initiatives consistently drive business growth and achieve company objectives.

 Qualifications:

•  Bachelor’s degree in Marketing, Business, Communications, or related field (MBA is a plus).
• 5-8 years of experience in marketing, with a focus on e-commerce and brand management. Experience in the hospitality or retail industry is highly desirable.
• Proven track record of driving successful marketing strategies across digital channels.
• Strong understanding of SEO/SEM, social media, paid search advertising, email marketing, and analytics tools.
• Exceptional leadership skills with experience managing and developing teams.
• Strong communication skills with the ability to collaborate effectively with cross-functional teams.
• Data-driven and results-oriented, with a passion for optimizing marketing efforts and driving growth.
• Experience with e-commerce platforms and technologies.
• Highly creative with a keen eye for design, messaging, and trends.

Why Join Kitchen Armor

• Be part of an innovative, fast growing company that values creativity and collaboration.
• Competitive salary and benefits package, including health insurance, paid time off, and 401K.
•  A supportive work environment that encourages professional growth and work-life balance.
• Opportunity to work with a passionate team dedicated to reshaping the hospitality industry.

At Kitchen Armor, we empower our employees by fostering a culture of personal and professional growth, allowing our team members to take ownership, innovate, and excel. Together, we are shaping the future of restaurant operations with integrity and dedication.