Digital Marketing and Analytics Manager

Digital Marketing Strategist:
Company: Kitty Hawk Kites & Kitty Hawk Surf Co.
Location: Kill Devil Hills, NC
Job Type: Full-time / On-site
About Kitty Hawk Kites & Kitty Hawk Surf Co.:
Kitty Hawk Kites and Kitty Hawk Surf Co. are iconic Outer Banks brands with a rich history, deeply rooted in providing uplifting experiences and celebrating the adventure and beach lifestyle of the Outer Banks. Kitty Hawk Kites offers a wide variety of activities and retail options. This includes everything from hang gliding lessons to selling a vast selection of kites. Kitty Hawk Surf Co. focuses on providing top surf brands and creating a community around the surf culture.
Job Summary:
The Digital Marketing & Analytics Manager is responsible for developing and executing digital marketing strategies that drive online traffic, increase conversions, and maximize ROI. This role requires a strong understanding of digital marketing channels, data analysis, and the ability to optimize campaigns for performance.
Responsibilities:

• Digital Strategy & Execution:
  • Develop and implement comprehensive digital marketing strategies to achieve business objectives.
  • Manage and optimize paid digital advertising campaigns across various platforms (Google Ads, social media ads, retargeting ads, etc.).
  • Plan and execute email marketing campaigns, including list segmentation, automation, and performance analysis.
• SEO & Website Management:
  • Develop and implement SEO strategies (on-page, off-page, technical) to improve organic search rankings.
  • Manage website content and optimize user experience to drive conversions.
  • Responsible for overall website performance and data-driven insights.
• Data Analysis & Reporting:
  • Utilize Google Analytics and Looker Studio to track website traffic, user behavior, and campaign performance.
  • Analyze data to identify trends, insights, and opportunities for optimization.
  • Generate regular reports on digital marketing performance and ROI.
• CRM Management:
  • Manage and optimize the CRM system (HubSpot) for marketing purposes, including lead generation, list segmentation, and workflow automations.
• Blog Management:
  • Execute the blog content strategy, including optimization. collaborates with Content & Creative for production.
• Collaboration:
  • Collaborate with the Content & Creative Manager to ensure content is optimized for digital channels and SEO.

Qualifications:

• Proven experience in digital marketing, including SEO, paid advertising, email marketing, and web analytics.
• Strong understanding of digital marketing channels and best practices.
• Proficiency in Google Ads, Google Analytics, social media advertising platforms, and CRM systems (HubSpot).
• Excellent analytical and problem-solving skills.
• Ability to interpret data, identify trends, and make data-driven decisions.
• Strong communication and collaboration skills.
• Experience in the retail or tourism industry is a plus.

To Apply:
Please submit your resume and cover letter to jobs@kittyhawk.com
Kitty Hawk Kites, Inc is an Equal Opportunity Employer.