What are the responsibilities and job description for the Lifecycle Marketing Specialist position at Kixie?
At Kixie, we’re all about transforming how sales teams connect with their leads! Our cloud-based platform empowers sales professionals to close deals faster and communicate more effectively - all in less time. With real-time insights and seamless integrations with existing tools, Kixie ensures your team stays connected, efficient, and ahead of the competition.
Behind our cutting-edge product are the individuals who drive it forward. Ambition, Community, Teamwork, and Transparency — these are the core values that define us at Kixie. We pride ourselves on fostering a collaborative, innovative, and supportive environment, where every team member’s contribution is an impact to our success! If you're someone who thrives on challenges, finds joy in solving meaningful problems, and seeks to help shape the future of sales engagement - Kixie is the place for you!
We are seeking a talented Lifecycle Marketing Specialist to join our dynamic marketing team. In this role, you will develop and execute strategies that engage customers throughout their journey with Kixie. Your focus will be on driving customer retention, loyalty, and growth by delivering personalized experiences at every touchpoint.
\n- Design and execute multi-channel marketing campaigns that target customers at various stages of the customer journey (onboarding, engagement, retention, and reactivation).
- Utilize data analytics to segment customers based on behavior, preferences, and lifecycle stages to deliver personalized messaging.
- Create compelling email and SMS communications that resonate with different customer segments and drive desired actions.
- Monitor and analyze campaign performance metrics to optimize strategies and report on KPIs such as retention rates, churn, and customer lifetime value.
- Work closely with the Sales, Product, and Customer Success teams to align marketing initiatives with business objectives and ensure a cohesive customer experience.
- Conduct tests to improve campaign effectiveness, including subject lines, content, call-to-action buttons, and send times.
- Leverage marketing automation tools to streamline processes and enhance campaign efficiency.
- Keep abreast of the latest trends and best practices in lifecycle marketing and incorporate them into strategies.
- Minimum of 2 years of experience in lifecycle or email marketing, preferably within the SaaS or technology industry.
- Proficiency with using HubSpot as a marketing automation and CRM systems. Experience with analytics tools like Google Analytics is a plus.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent written and verbal communication skills with a keen eye for detail.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Innovative mindset with a passion for continuous improvement and finding new ways to engage customers.
- Collaborative attitude with the ability to work effectively in cross-functional teams.
- Comprehensive medical, dental, and vision insurance
- Unlimited paid time off (PTO), sick leaves, and paid holidays
- A pet-friendly office so your furry friends can be part of your workday
- Complimentary parking in our secure garage
- Opportunities for career development and continuous learning
- A collaborative, dynamic, and supportive team environment
Salary : $80,000 - $120,000
