What are the responsibilities and job description for the Creative Strategy Manager position at Kizik?
About Us:
Job Overview:
Key Responsibilities:
Qualifications:
Hi, we’re Kizik! We’re disrupting the footwear industry, creating and revolutionizing hands-free shoes to make life easier for everyone. At Kizik, our amazing people and vibrant culture set us apart. If you like to work hard and play hard, make a difference that matters, and bring some good vibes, join our team. We’re looking for people who are as passionate about bringing joy to the everyday just as we are.
The Creative Strategy Manager will lead the development and execution of full-funnel creative strategies, overseeing the end-to-end creative process from ideation to performance evaluation. This role bridges strategy and execution, partnering with internal and external stakeholders to ensure that creative outputs align with omni-channel business objectives, adhere to channel goals/best practices, and resonate with our target audience.
· Creative Strategy Development
- Define creative strategies that align with marketing objectives and support the entire customer journey, from awareness to retention.
- Collaborate with key stakeholders to adapt campaign ideas across channels, ensuring alignment with funnel stages and leveraging channel best practices for maximum effectiveness.
- Research categories, competitors, target audiences, and cultural trends to support creative strategy and inform execution.
· Creative Briefing
- Develop clear and inspiring creative briefs for internal and external partners that outline objectives, target audiences, deliverables, and timelines.
- Collaborate with cross-functional teams, including brand, creative, comms and acquisition to understand business and strategic objectives and develop an elevated creative POV that aligns with brand messaging and tone.
· Creative Oversight & Execution
- Partner with internal and external creative teams to produce or source high-quality content across all media channels, including TV, Online Video, Paid Social and Display, coordinating across brand, influencer and user generated content.
- Review all creative assets and provide feedback and/or strategic recommendations to make the creative work harder, while ensuring consistency with brand standards, compliance and channel best practices.
· Trafficking & Project Management
- Manage trafficking processes in partnership with internal and external media teams to ensure assets are delivered on time and in the correct specifications for each platform or channel.
- Coordinate with media and channel teams to track creative performance and implement optimization recommendations.
· Performance Insights & Reporting
- Analyze creative performance data on a weekly, monthly and quarterly basis and translate insights into actionable recommendations for future campaigns.
- Regularly share best practices, competitor examples and creative performance to drive learnings across the team
- Work closely with acquisition team to recommend, prioritize and execute creative testing opportunities, sharing results with key stakeholders
- ·Bachelor’s degree in Marketing, Advertising, or related field (or equivalent experience).
- 5 years of experience in creative strategy, marketing, or advertising, with a strong portfolio of full-funnel creative work.
- Experience crafting and delivering clear briefs, feedback, and results to creative partners
- Expertise in digital marketing platforms, including social, display, and video.
- Strong project management skills with the ability to manage multiple projects simultaneously and autonomously
- Excellent communication and leadership skills, with a collaborative mindset.
- Experience with creative trafficking tools and workflow management systems (Monday.com, Motion, Milanote, Figma) a plus
- Strong analytical skills and ability to identify data-informed insights
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