Demo

Senior Lead, Partner Marketing - SMB Demand Generation

Klaviyo Inc.
San Francisco, CA Full Time
POSTED ON 2/26/2025
AVAILABLE BEFORE 5/4/2025

Senior Lead, Partner Marketing - SMB Demand Generation

Marketing

The Sr. Partner Marketing Manager – SMB Demand Generation is responsible for driving direct engagement with SMB partners to create impactful demand generation initiatives across the Americas. Initially supervising one team member, this role will define team priorities and structure as the business scales. The Sr. Manager will actively collaborate with SMB partners to develop and execute joint marketing plans that drive pipeline creation, foster partner engagement, and achieve sustained revenue growth. This position also plays a pivotal role in shaping Klaviyo’s SMB partner marketing strategy, advocating for partner needs, and driving innovative co-marketing approaches to deliver measurable business outcomes.

Supervisory Responsibilities :

  • Recruits, hires, and trains team members as business needs scale
  • Provides mentorship, coaching, and support to team members, ensuring their professional development and success
  • Oversees daily team operations, ensuring alignment with partner marketing goals and objectives
  • Conducts timely and constructive performance evaluations, offering feedback and guidance

How You'll Make a Difference :

  • Develop SMB Demand Generation Strategies :
  • Work directly with top SMB partners to co-create and implement comprehensive marketing plans, managing the necessary marketing budget and resources
  • Align plans with business goals to drive measurable pipeline growth, customer acquisition, and revenue impact
  • Execute Marketing Initiatives :
  • Collaborate with partners to design and launch demand generation campaigns that deliver qualified leads and predictable pipeline growth
  • Ensure timely execution of initiatives, adapting to partner needs and market dynamics
  • Lead Regional Pipeline Success :
  • Serve as a key driver of pipeline performance across the Americas by managing partner engagement and marketing efforts
  • Leverage data and insights to ensure joint success with SMB partners, optimizing campaigns and initiatives for better outcomes
  • Partner Engagement & Relationship Building :
  • Build and maintain strong, collaborative relationships with SMB partners, increasing their engagement and commitment
  • Develop lifecycle marketing strategies that drive ongoing partner success
  • Cross-Functional Collaboration :
  • Work closely with Partner Demand Acceleration, Partner Sales, Product Marketing, and Partner Enablement teams to align on strategy and ensure seamless execution
  • Act as a bridge between internal teams and SMB partners, ensuring joint goals are met
  • Monitor and Optimize Campaign Performance :
  • Analyze campaign data and key performance metrics (e.g., partner-sourced pipeline, conversion rates, MDF utilization) to continuously improve marketing outcomes
  • Provide actionable insights to partners and internal stakeholders for ongoing optimization
  • Performs other related duties as assigned.
  • Who You Are :

  • 12 years of partner marketing experience, with a focus on SMB demand generation and 3 years of supervisory experience
  • Demonstrated success in executing demand generation campaigns and achieving measurable pipeline growth
  • Strong ability to build trust and foster relationships with SMB partners, driving engagement and success.
  • Comfortable balancing strategic planning with direct execution of campaigns and initiatives
  • Exceptional verbal and written communication skills to engage internal teams and external partners
  • Expertise in analyzing performance data, optimizing campaigns, and driving predictable business outcomes
  • Skilled in managing multiple priorities, balancing team leadership with direct contributions
  • Bachelor’s degree in Marketing, Business, or related field preferred, equivalent work experience required.
  • Base Pay Range For US Locations :

    156,000 — $234,000 USD

    Get to Know Klaviyo

    We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star : delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

    Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

    IMPORTANT NOTICE : Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

    By clicking "Submit Application" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your Personal Data, please do not submit an application. You can find our Job Applicant Privacy Notice here .

    J-18808-Ljbffr

    Salary : $156,000 - $234,000

    If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
    Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

    What is the career path for a Senior Lead, Partner Marketing - SMB Demand Generation?

    Sign up to receive alerts about other jobs on the Senior Lead, Partner Marketing - SMB Demand Generation career path by checking the boxes next to the positions that interest you.
    Income Estimation: 
    $160,561 - $207,658
    Income Estimation: 
    $192,426 - $255,933
    Income Estimation: 
    $160,561 - $207,658
    Income Estimation: 
    $192,426 - $255,933
    Income Estimation: 
    $96,928 - $129,143
    Income Estimation: 
    $115,898 - $155,468
    Income Estimation: 
    $84,140 - $116,146
    Income Estimation: 
    $96,928 - $129,143
    Income Estimation: 
    $115,898 - $155,468
    Income Estimation: 
    $160,561 - $207,658
    View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

    Job openings at Klaviyo Inc.

    Klaviyo Inc.
    Hired Organization Address Denver, CO Full Time
    At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brin...
    Klaviyo Inc.
    Hired Organization Address Boston, MA Full Time
    The Senior Director, Customer Success, Support & Professional Services Operations will lead and set strategy for the ope...
    Klaviyo Inc.
    Hired Organization Address San Francisco, CA Full Time
    At Klaviyo, we value the unique backgrounds, experiences, and perspectives each Klaviyo (we call ourselves Klaviyos) bri...
    Klaviyo Inc.
    Hired Organization Address Denver, CO Full Time
    At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brin...

    Not the job you're looking for? Here are some other Senior Lead, Partner Marketing - SMB Demand Generation jobs in the San Francisco, CA area that may be a better fit.

    Senior Demand Generation Marketing Manager

    SnapLogic, Burlingame, CA

    Demand Generation Marketing Manager

    Wayfinder, San Francisco, CA

    AI Assistant is available now!

    Feel free to start your new journey!