What are the responsibilities and job description for the Marketing Head, Gurugram position at Knauf Gips KG?
JOB TITLE : Marketing Head, Gurugram
Knauf stands for opportunity . We know that opportunity looks different to each person, and we are proud that we see opportunity in everyone. This exciting role within the Knauf India could be the perfect next opportunity for you to build a unique career, in a values-led culture with a clear purpose of making tomorrow a home for all of us.
We are a global manufacturer of construction materials and within our Group, our 41,500 team members in 90 countries across 300 sites provide a huge opportunity for anyone with ambition and energy. We value everyone's contribution equally and we ask that you bring your whole self to work, to enrich the business further, as together we achieve more in a safe and inclusive environment.
Knauf India is proud to be part of the Knauf Group. We have a 15 year heritage in GYPSUM manufacturing and have big plans for the future. Our global reach in 90 countries continues to grow and we are looking for passionate, ambitious people to help us achieve our goals. We are all led by the same core values and believe in the powerful potential of large companies to have a positive impact on the world. We are now looking for another team mate to join us in Gurugram as Marketing Head.
Can you say ‘yes’?
Do you treat your colleagues with respect?
Do you always have the customer in mind?
Do you act with future generations in mind?
Do you like to seek out opportunities to grow and develop?
Do you have a proven track record of delivering results?
What you’ll be doing :
Check out the role overview below If you are confident you have got the right skills and experience, apply today.
- Marketing & Brand Positioning :
Lead the implementation of marketing and COMEX initiatives tailored to India's specific customer perceptions and market pricing strategies. Ensure that all marketing activities resonate with local preferences and align with broader global strategies.
Build and enhance the premium positioning of the brand in the digital sphere in India through targeted and innovative online marketing campaigns and strong value propositions. Leverage digital channels effectively to engage the Indian audience.
Drive sales growth and improve brand recognition across India through localized POS activities, trade marketing, and targeted campaigns designed to capture market share and support revenue generation.
Collaborate closely with product and sector teams in India to create tailored GTM strategies for the Indian market. Develop specific value propositions, marketing materials, and sales strategies that address the unique demands of India's diverse industries, including residential, commercial, and infrastructure sectors. Ensure that all GTM efforts are designed to meet the regulatory, cultural, and operational needs of the Indian market, and align with local market dynamics such as construction standards, project timelines, and cost considerations.
Oversee the end-to-end product lifecycle for India, from ideation to launch and optimization. Collaborate with cross-functional teams to ensure product offerings meet local market demands and comply with Indian regulatory requirements. Manage the New Product Lifecycle, ensuring timely product introduction, seamless market entry, and continuous improvements based on market feedback and performance metrics.
Develop compelling content for the Indian version of Knauf.com and spearhead online campaigns aimed at increasing lead generation and customer engagement in India.
Drive the synergy of digital and social media activities in India by creating unified themes, promoting best practice sharing across local teams, and ensuring consistent brand messaging that reflects the local market's nuances.
Utilize data analytics tools such as HubSpot and Google Analytics to extract actionable insights about customer behavior and market trends in India, providing critical input for decision-making processes and optimizing marketing strategies.
What we’d love for you to have :
We are interested in you as a person : your attitude, behaviors and values. As long as you have the willingness to learn anything you need for the role that you don't already have, we'd love to speak to you. If you have experience in the following areas – this is an added advantage :
We’ll provide :
What happens next?
We appreciate that your time is precious and applying for a new job can be a lengthy process - so we have committed to replying to your application within seven working days.
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