What are the responsibilities and job description for the Trade Marketing Manager position at Knauf Gips KG?
Knauf stands for opportunity . We know that opportunity looks different to each person, and we are proud that we see opportunity in everyone. This exciting role within the Marketing Team could be the perfect next opportunity for you to build a unique career, in a values-led culture with a clear purpose of making tomorrow a home for all of us.We are a global manufacturer of construction materials and within our Group, our 41,500 team members in 90 countries across 300 sites provide a huge opportunity for anyone with ambition and energy. We value everyone's contribution equally and we ask that you bring your whole self to work, to enrich the business further, as together we achieve more in a safe and inclusive environment.Knauf Gypsum Tanzania is proud to be part of the Knauf Group. We have a 10-year heritage in GYPSUM manufacturing and have big plans for the future. Our global reach in 90 countries continues to grow and we are looking for passionate, ambitious people to help us achieve our goals. We are all led by the same core values and believe in the powerful potential of large companies to have a positive impact on the world. We are now looking for another team mate to join us in HQ office as Trade Marketing Manager.Can you say ‘yes’?Do you treat your colleagues with respect?Do you always have the customer in mind?Do you act with future generations in mind?Do you like to seek out opportunities to grow and develop?Do you have a proven track record of delivering results?As a Trade Marketing Manager at Knauf Gypsum Tanzania Limited, you will lead and execute trade marketing strategies, ensuring the profitable growth of our business. This role will require a strategic thinker with a deep understanding of market dynamics, strong stakeholder management skills, and a proven ability to drive performance in a competitive and challenging environment.What you’ll be doing : Design and implement trade marketing plans aligned with business objectives to drive revenue and profitability.Identify growth opportunities through market research, competitive analysis, and customer feedback.Collaborate with sales teams to strengthen partnerships across key trade channels (distributors, contractors, and retailers).Optimize the go-to-market strategy by ensuring appropriate product mix, pricing, and promotions for each channel.Lead trade promotions, in-store activation, and merchandising initiatives to increase product visibility and sales conversion.Manage and evaluate the effectiveness of trade campaigns, ensuring ROI and profitability targets are met.Track and analyze market trends, sales data, and channel performance to provide actionable insights.Use KPIs to monitor the impact of trade marketing initiatives and propose improvements where necessary.Ensure consistent brand messaging and visual identity across all trade marketing materials and activities.What we’d love for you to have : We are interested in you as a person : your attitude, behaviors and values. As long as you have the willingness to learn anything you need for the role that you don't already have, we'd love to speak to you. If you have qualification and experience in the following areas : Bachelor’s degree in marketing, Business Administration, or a related field.Experience of working in fast paced commercial and changing environment.Experience of discovering and sharing analytical insight with stakeholders with various levels of analytical expertise and at all levels of seniority.Experience of working in an agile, project-based environment, focused on delivering user needs.Strong proficiency of developing performance management dashboards and KPIs tracking report.Strong knowledge of trade channels, pricing strategies, and promotional tactics in B2B and B2C settings.Analytical mindset with proficiency in using data for decision-making and performance measurement.We’ll provide : A competitive salaryHealth insurance coverA year-end performance benefitWhat happens next?We appreciate that your time is precious and applying for a new job can be a lengthy process - so we have committed to replying to your application within 3 working days.To enhance the diversity and inclusivity of our team, we strongly encourage women to apply. We believe in equal opportunity and value the unique perspectives and contributions that women bring to our workplace. Join us in making tomorrow a home for all of us.#J-18808-Ljbffr
