What are the responsibilities and job description for the Product Copywriter position at KnitWell Group?
About us
Ann Taylor embodies and celebrates the spirit, heritage, and confidence of American women leading the lives they love. Since its beginnings, Ann Taylor has been committed to providing women with everything they need to feel inspired and motivated as they navigate their multifaceted lives. Our effortlessly polished styles are thoughtfully designed to go anywhere-from the office to special occasions (and everywhere in between).
Discover a culture centered on empowering employees, with access to industry leaders and tools you need to expand your skills and stretch your abilities. We'll meet you at every milestone with opportunities and benefits to make life better in and outside of work (not to mention your closet). Ready to join us?
Ann Taylor embodies and celebrates the spirit, heritage, and confidence of American women leading the lives they love. Since its beginnings, Ann Taylor has been committed to providing women with everything they need to feel inspired and motivated as they navigate their multifaceted lives. Our effortlessly polished styles are thoughtfully designed to go anywhere-from the office to special occasions (and everywhere in between).
Discover a culture centered on empowering employees, with access to industry leaders and tools you need to expand your skills and stretch your abilities. We'll meet you at every milestone with opportunities and benefits to make life better in and outside of work (not to mention your closet). Ready to join us?
About the role
The Product Copywriter - Anntaylor.com is responsible for the concept, development and implementation of product copy for anntaylor.com. The Product Copywriter understands the brand positioning and voice to express each item in a compelling, original, persuasive and accessible way to keep consumer facing communication modern, relevant, differentiated and inspired. The Product Copywriter understands how to leverage consumer insights and seasonal mindset to evolve voice and messaging. They also understand how to adapt voice based on brand standards, while maintaining SEO-friendly product descriptions and names. The Product Copywriter works cross-functionally with Merchandising and Digital teams to ensure copy accuracy and page functionality, as well as with the greater Copy and Marketing teams to continue implementing strategic refinements. The right candidate understands the balance of communicating the brand's values and promoting brand awareness, while understanding the importance of supporting the business through driving traffic and sales to anntaylor.com.
The impact you can have
- Write informative, brand-right product descriptions across categories, using a variety of writing styles based on each specific item to engage shoppers on anntaylor.com
- Demonstrate expertise and consistency in translating brand voice into compelling SEO-friendly product copy, using item tech packs, images and the anntaylor.com style guide - all the while maintaining high standards for writing and proofreading
- Collaborate with the Senior Managing Editor, Digital Product Copy as well as liaising with cross-functional partners in obtaining a set of style numbers at the start of writing each delivery, learning about current marketing initiatives and any special callouts
- Self-edit copy and submit to Digital Team Partners, working closely to ensure accuracy and functionality
- Set and document copy standards, create and manage Syntax Guides and continue evolving PDP copy best practices
- Effectively manage workflow to achieve key deadlines, with excellent attention to detail
- Continually adhere to our overall best practices and writing processes to achieve a high level of efficiency and proficiency
- Potential for additional copy responsibilities within brand marketing team
You'll bring to the role
Benefits at KnitWell Group
This position works in a hybrid model, with three days per week worked in the New York, NY location and two days per week worked remotely.
LI-CS1
Location :
Times Square Tower-ANN-New York, NY 10036 Position Type :
Regular / Full time Equal Employment Opportunity
The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law.
The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process please contact myHRSupport@ascenaretail.com. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company's business. The Company will not revoke or alter a job offer based on an applicant's request for reasonable accommodation.
Salary : $65,000 - $70,000
