Analyst 1-3, Marketing

Analyst 1-3, Marketing

LOCATION : Avon / Ohio (US-OH), United States " BRAND : Bendix " REQUISITION ID : 5456 " JOB GRADE : 14

ON-SITE / REMOTE : Hybrid

Want to help shape tomorrow? At Bendix we've been doing it for 90 years...setting the standard with advanced dynamic solutions that drive improved commercial vehicle performance and safety. We're part of the Knorr-Bremse Group, the global leader in braking technologies. As part of our team, you'll collaborate with a world of talented and dedicated colleagues whose sense of purpose complements your own. You'll find rewarding opportunities, diverse experiences, partnerships, and an unwavering commitment to ethics and integrity. Innovation is part of our DNA. Achievement drives our culture. Learn more today! www.bendix.com / careers

JOB DESCRIPTION : Marketing Analyst

Position Summary :

As a member of the marketing department, this position is responsible for generating, coordinating, and implementing marketing programs for the assigned product lines by collaborating with cross-functional teams. Accountable for the marketing launch of new products or features by driving the completion of critical marketing brochures, videos, messaging, presentations, etc. Will bring market knowledge e.g., developing marketing ideas, running Business Warehouse (BW) reports, market research, creating campaigns or providing properly designed marketing material to the marketing & sales organizations, product lines and other internal customers.

Essential Functions :

• Taking ownership of the development and implementation of tactical marketing plans including marketing sales tools, monitor product development and ensure alignment with customers on product launch timelines.
• Developing product messaging and unique value proposition for all responsible product lines that is aligned with the product teams and other internal and external stakeholders.
• Evaluating and managing digital marketing channels for digital strategy and campaign executions - Google, display networks, organic social, paid social, media / trade pub opportunities, and email platform. (analytics, organic and paid social campaigns, research and evaluate media / trade pub digital marketing opportunities, lead / support development of campaign materials, resources and content)
• Supporting digital marketing team projects related to SEO, SEM, and AI (SEO keyword research, analysis & recommendations; digital marketing campaign planning, execution, support, performance reporting and analysis, website updates; content development related to SEO recommendations)
• Driving customer focused activities, including responding to ad hoc inquiries from the field.
• Driving completion of marketing tools identified on the marketing plan including videos, sell sheets, technical support documents, web sites, operator's manual, demo presence, trade show displays, targeted marketing, customer presentations and internal presentations.
• Providing Voice of the Customer (VOC) input to the product groups and drive the "outside in" approach for product development programs and product promotions.
• Managing marketing projects through developed project management skills such as action item tracking, financial tracking, project planning and contingency planning.
• Maintaining competitive archive and conduct detailed competitive analyses.
• Supporting the national sales meeting and other sales and marketing events as needed.
• Leading new marketing literature and technical documents development efforts.
• Innovating the marketing function with Bendix. Bring new ideas, new methods for evaluation by the marketing team.
• Spearheading specific marketing projects as needed.
• Time will be shared between digital marketing and product marketing tasks as directed. Ability to transition between both will be important.

Knowledge :

Experience :

Skills :

Education :

Travel and Lifting Requirements :

Position Requirements :

The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

LI-AT1

LI-Hybrid

What does Bendix have to offer you?

Company-Paid Benefits :

Voluntary Employee-Paid Benefits :

Bendix Commercial Vehicle Systems LLC is an Equal Employment Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Nearest Major Market : Cleveland

Nearest Secondary Market : Akron