What are the responsibilities and job description for the Manager, Digital Marketing & Processes position at Knorr-Bremse?
Manager, Digital Marketing & Processes
LOCATION : Avon / Ohio (US-OH), United States " BRAND : Bendix " REQUISITION ID : 7973 " JOB GRADE : 18
ON-SITE / REMOTE : On-site
Want to help shape tomorrow? At Bendix we've been doing it for 90 years...setting the standard with advanced dynamic solutions that drive improved commercial vehicle performance and safety. We're part of the Knorr-Bremse Group, the global leader in braking technologies. As part of our team, you'll collaborate with a world of talented and dedicated colleagues whose sense of purpose complements your own. You'll find rewarding opportunities, diverse experiences, partnerships, and an unwavering commitment to ethics and integrity. Innovation is part of our DNA. Achievement drives our culture. Learn more today! www.bendix.com / careers
JOB DESCRIPTION :
Manager, Digital Marketing & Processes
Position Summary :
As a leader in the marketing function, this position is responsible for developing and ensuring efficient and effective development and execution of the digital marketing strategies and digital marketing campaigns across all product lines through multiple digital channels in line with company's strategy and objectives. This position is responsible for driving promotions, campaigns, and selling products through the internet, mobile devices, social media, search engines, display advertising, and other channels. This entails overseeing, optimizing, sustaining the use of digital marketing programs and processes to drive results
Essential Functions :
- Managing a team to plan and Implement the digital marketing strategy, for the business (all product lines). Increase the company's digital presence and visibility with all stakeholders to drive the desired results that must be data-driven.
- Leading the development, management, and implementation of digital marketing processes, workflow and channel strategies to ensure business and profit growth.
- Planning and leading digital marketing research programs and activities.
- Partnering with the business to develop, manage, and implement the short and long-term digital marketing campaigns to promote the company's products.
- Collaborating closely with cross-functional teams. Regularly works with the sales operations team, aftermarket team and the product marketing team to ensure effective communication alignment to maintain and enhance Bendix's digital presence.
- Utilizing the company's resources in a prioritized manner that allows for strong branding.
- Partnering cross functionally to coordinate and manage multiple digital marketing projects, ensuring timely delivery and adherence to project plans including budget.
- Assisting in planning and managing the digital marketing budget, aligned with its respective sales and marketing plans
- Collaborating with the sales account teams, customers, and vendors to source and provide data-driven feedback on campaigns and programs. Consistently looks for the feedback and aligns to process improvements where applicable.
- Managing a marketing team to ensure employee performance and development is addressed along with ensuring goals and objectives are met for the individual and the business needs.
- Partnering within the business to recommend and select digital marketing tools and technologies to support process optimization. Monitor and analyze process performance, identifying areas for improvement and implementing changes.
- Ensuring efficient utilization of existing tools and platforms, includes training others as needed.
- Identifies market trends and uses web analytic tools to analyze campaign performance, bringing forth insight into what competitors are doing in the market.
- Developing a firm understanding of market segmentation audiences that consume Bendix digital content within the commercial vehicle industry.
- Ability to lead technical writing team including process improvements, work prioritization, contractor management & tool management.
Knowledge :
Experience :
Skills :
Education :
Position Requirements :
The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
What does Bendix have to offer you?
Company-Paid Benefits :
Voluntary Employee-Paid Benefits :
Bendix Commercial Vehicle Systems LLC is an Equal Employment Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Nearest Major Market : Cleveland
Nearest Secondary Market : Akron
