Content Marketing Manager

The KES marketing team is looking for a versatile marketing professional to lead content and channel strategy in the context of go-to-market plans and brand campaigns. This role will focus on driving brand awareness and customer education and engagement, shaping content strategies that influence decision-makers across the B2B buying cycle. This role will be based at headquarters in Wichita, KS.

Through close collaboration with internal teammates in segment marketing, communications, and analytics, the Content Marketing Manager will develop content plans and make recommendations, inform creative design and format, oversee creative execution in partnership with agencies, and manage distribution across external owned and paid channels.

The ideal candidate will have a proven track record in creating and executing content strategies that contribute to business growth, differentiation and brand preference in the B2B space.

In this role, success will initially be observed through enhanced strategic use of content in marketing plans and consistent application of brand and product messaging internally and externally. Over time, success will also be signaled by contributions to achieving differentiation, preference, and pipeline health.

Our Team

We are an in-house Marketing & Communication capability supporting all KES business units. We contribute to business outcomes through close partnership and collaboration with leadership, product and technology owners, and commercial teams. We leverage the strengths, talents, and experience of our team and trusted third-party agencies to design and execute targeted marketing plans.

What You Will Do

Here are some ways you'll get to use and grow your knowledge and skills:

• For defined product and brand opportunities, develop content and channel strategies aligned with go-to-market brand goals, collaborating closely with segment marketers
• Be a thought partner by providing guidance and recommendations that improve marketing plans; use your experience and expertise to influence the effectiveness and likelihood of success
• Share responsibility for content creation by directing and overseeing third-party creative agencies; provide creative briefs, direction and feedback; ensure timeliness, quality and consistency
• Manage multi-channel content distribution, focusing on effective reach and engagement with target segments
• Work closely with Analytics to review content performance, leveraging insights to enhance content strategies
• Coordinate with other departments to ensure integrated and cohesive marketing efforts
• Partner to manage the content lifecycle, including updating and retiring outdated materials
• Experiment with Generative AI

Who You Are (Basic Qualifications)

• Experience developing and executing content and channel strategies
• Business acumen with the ability to understand go-to-market objectives and align content strategies with buyer needs and behaviors
• Experience interpreting and applying brand standards and messaging frameworks
• Proficiency with content management systems, analytics tools, and digital marketing platforms
• Experience collaborating across a wide range of disciplines, including internal marketing, sales, and product partners

What Will Put You Ahead

• Deep understanding of the role content plays in influencing multiple stakeholders throughout a B2B buyer's journey
• Experience developing content pillars or similar frameworks for clarity and consistency across channels and mediums
• Experience conducting channel and audience research to inform content strategy
• Ability to collaborate with creative agencies, providing strategic direction and constructive feedback
• Willingness and ability to experiment with, an apply new technologies, focused on profitable outcomes, particularly generative AI and marketing automation

At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Hiring Philosophy

All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here .

Who We Are

As a Koch company, Koch Engineered Solutions (KES) specializes in process and pollution control equipment and digital technologies to help industries reduce emissions, save energy and get the most from their resources. From pollution control to advanced filtration, we're focused on providing customers with products and solutions to help them optimize, transform and succeed. Industries we serve include refineries, chemicals, municipalities, pharmaceutical, pulp and paper, food and dairy, utilities and automotive.

At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.

Our Benefits

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.

Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.

Equal Opportunities

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information.

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