Brand Specialist

Role Description For: Brand Specialist

Supervisor: VP of Business Development

Primary Responsibilities:

Business Development

• Conduct market research to identify new opportunities, trends, and competitors.
• Perform lead research and maintain a pipeline of prospective clients and partners.
• Develop and manage a CRM system to track leads and client interactions.
• Update and maintain accurate business development databases and lead information.
• Create tailored sales proposals and presentations for potential clients.
• Attend networking events, conferences, and meetings to connect with potential clients.

Branding

• Conduct job site audits to ensure branding compliance and improve brand visibility.
• Select, order, and manage Koester-branded items, including apparel, signage, and promotional materials.
• Audit and update physical and digital branding materials to ensure consistency.
• Collaborate with project teams to capture and showcase success stories for promotional use.
• Strategically manage the advertising budget to maximize brand awareness and ROI.
• Serve as a liaison for sponsorship opportunities and partnerships aligned with the Koester brand.
• Promote and maintain brand consistency across all platforms and activities.

Marketing

• Develop and implement a social media strategy to engage clients and attract talent.
• Manage social media accounts, including scheduling posts, responding to comments, and tracking engagement metrics.
• Create and schedule content for blogs, newsletters, email campaigns, and marketing materials.
• Coordinate the production of promotional materials, including graphics, videos, and written content.
• Update the company website with engaging, SEO-optimized content.
• Monitor and improve SEO performance using tools like Google Analytics.
• Provide administrative support, including preparing marketing materials and presentations.
• Track marketing objectives, analyze performance data, and recommend strategy adjustments.

Client Relations

• Distribute and collect client feedback to monitor satisfaction and identify areas for improvement.
• Develop strategies to retain clients and show appreciation, including personalized outreach and gift distribution.
• Conduct post-project interviews to gather client testimonials and feedback.
• Create and execute client appreciation programs with tiered benefits.
• Organize and coordinate client-focused events and initiatives to foster long-term relationships.