What are the responsibilities and job description for the Assistant Manager, Campaign Strategy position at KOHLS?
This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.
About the Role
As Assistant Manager, Campaign Strategy, you will support strategies for how Kohl’s uses content, channels and touchpoints to achieve goals, connect with audiences and create consistent and compelling marketing. This position will collect and synthesise competitive, culture and customer data to make informed decisions on how we approach integrated marketing campaigns.
What You’ll Do
Build communication strategies and frameworks to guide how single ideas come to life
Manage campaign touchpoints with all marketing partners, including media, channels and activations teams
Proactively partner with teams to outline needs throughout the process and ensure timelines and deadlines are met
Develop creative and activations briefs to guide partners on core campaign strategies
Lead campaign performance reporting across touchpoints, partnering with analytics, insights and channel reporting
Drives content for key initiatives such as localized marketing, and DE&I efforts
Research best in class campaigns and marketing trends to advise on actions for future campaigns and inspiration
Additional tasks may be assigned
What Skills You Have
Required
3 years of marketing strategy or related experience
Experience influencing change and developing strategy
Ability to work creatively and analytically in a problem-solving environment
Strong written and verbal communication skills
Excellent cross-functional partner with the ability to ensure teams understand and follow campaign direction
