What are the responsibilities and job description for the Director, Product Marketing Strategy position at KOHLS?
About the Role
As the Director, Product Marketing Strategy, you will be a leader that drives Kohl’s success by defining product marketing strategies that increase customer relevance and deepen retailer connection.
What You’ll Do
Define and oversee the customer-led product marketing strategy practice for the organization
Partner with key brands, facilitating marketing strategies that benefit both companies and building strong relationships
Find opportunities for KMN and Base marketing amplification within our national brand partnerships
Craft and communicate compelling product positioning and messaging that resonates with our target customers and differentiates us from competitors
Collaborate with Merchant and Marketing teams to ensure successful product launches, from strategy and planning through execution and analysis
Build and lead a high-performing product marketing team, providing mentorship, guidance, and development opportunities
Facilitate merchant leadership discussions to prioritize cross-category product support and key project campaign needs
Partner with Customer Strategy to assess, shape and influence the direction of our product strategy and help bring innovative products to market
Partner with Brand and Campaign teams to ensure product content in market is relevant and meeting the needs of our customers
Share critical product information with leaders throughout marketing, and represents for all categories in executive leadership discussions
Additional tasks may be assigned
What Skills You Have
Required
12 years Marketing Strategy or related experience, along with 5 years managing large teams
Ability to develop and implement marketing strategies that drive measurable results
Experience in influencing executive leadership and be a change agent for the organization
Proven ability to work creatively and analytically in problem-solving environment
Excellent written and verbal communication skills, with the ability to convey complex ideas simply and persuasively
Excellent cross-functional partner, able to ensure teams understand and follow brand guidelines
Experience managing and mentoring large marketing teams
Preferred
Experience in strategy consulting or agency account or strategy roles
