What are the responsibilities and job description for the Senior Manager, Digital Analytics position at KOHLS?
This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.
About the Role
In this role, you will lead business and insights efforts to drive decision-making and guide business strategies while developing the team's skill set and business acumen. This role involves managing data collection, analysis, and reporting to support business objectives, enhance customer experience, and drive revenue growth.
What You’ll Do
Oversee all digital analytics activities, including partnering with stakeholders towards development and implementation of analytics.
Lead the curation and analysis of sales, consumer and other data to inform strategic decisions and plans for the digital business.
Provide proactive category sales guidance based on analytics and trend interpretation
Identify digital sales implications from cross-functional interdependencies such as marketing promotional calendar changes, spending changes, and fulfillment decisions
Lead team through assessment of sales results, evaluate purchasing behaviors and measure trends for Digital product categories
Develop and implement a comprehensive digital analytics strategy to measure and optimize web, app, and digital marketing performance.
Lead the deployment and management of analytics tools (Google Analytics, Adobe Analytics, etc.) to track user behavior, conversion rates, and engagement.
Conduct deep-dive analyses on web traffic, user journeys, conversion funnels, and A/B testing results.
Present data-driven insights and recommendations to stakeholders and cross-functional teams.
Automate reporting processes for efficiency and accuracy
Additional tasks may be assigned
What Skills You Have
Required
Bachelor's Degree
7 years of experience in Customers Analytics
5 years of experience in Digital Analytics
5 years of managing associates
Strong quantitative and qualitative analytical skills
Experience in Adobe Analytics, Adobe Clickstream
Passion for the customer and using data to identify and improve customer experiences
Excellent verbal and written communication
Ability to lead through ambiguity and find innovative ways to answer business questions
Experience leading both directly and through influence
