Global - Adobe CMS and DAM - Digital Marketing Specialist

Global - Adobe CMS and DAM - Digital Marketing Specialist

A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.Location : Chicago, IL, US, 60631 Milwaukee, WI, US, 53204-2941Onsite or Remote : Hybrid PositionKomatsu is an indispensable partner to the construction, mining, forestry, forklift, and industrial machinery markets, maximizing value for customers through innovative solutions. With a diverse line of products supported by our advanced IoT technologies, regional distribution channels, and a global service network, we tap into the power of data and technology to enhance safety and productivity while optimizing performance. Komatsu supports a myriad of markets, including housing, infrastructure, water, pipeline, minerals, automobile, aerospace, electronics and medical, through its many brands and subsidiaries, including TimberPro, Joy, P&H, Montabert, Modular Mining Systems, Hensley Industries, NTC, and Gigaphoton.Komatsu is embarking on a global initiative to transform our website experiences. This role will be responsible for driving and managing the re-platforming of Komatsu websites built on various content management systems to the Adobe Experience Manager platform. Delivering a consistent and world-class online experience is a key outcome.Primary responsibilities include executing the roadmap to re-build websites supporting customers in all regions. You will be working in close collaboration with the digital marketing teams in a dozen regions, IT teams, and vendors to develop and execute website migrations. A foundational knowledge of business objectives, our digital channels, and Adobe AEM Sites and DAM capabilities will be critical for facilitating the website re-build process and delivering a consistent online experience for customers in all markets.Key Responsibilities

Manage and drive the migration of Komatsu websites onto Adobe AEM CMS and DAMWork closely with regional teams to understand the scope of their website functionality and requirements to develop a detailed website migration project plan, timeline, and resource planOrganize and facilitate discussions between regional digital marketing, IT, and vendorsServe as subject matter expert for leveraging Adobe AEM CMS and DAMDrive alignment on information and content architecture across websites, as well as the adoption of a common taxonomy and meta tag schemaGuide integrations between Komatsu source systems needed to deliver the online experiencePrepare material for regular reports covering strategy, roadmap, progress, and performance against KPIsCapable of working flexible hours to host and attend meetings which accommodate European and Asia working hoursQualifications / Requirements

Bachelor’s degree in marketing, business, communications, or a related fieldMinimum of 5 years of website management experience in a B2B and B2C marketing department, preferably in a corporate environmentMinimum of 3 years with hands-on experience using Adobe Experience Manager Sites and DAM digital asset management systemsExperience implementing on-site personalization based on a user’s profile settingsExperience implementing A / B testingExperience with website analytics and reportingExperience with building lead generation processes, from lead capture all the way to qualification and opportunity managementExperience working with international marketing teamsFamiliar with UX best practices, landing page creation, responsive design, and mobile-first layoutsFamiliar with usability testing practices and methodologiesFamiliar with HTML / CSSExcellent project management and communication skillsStrong organizational and presentation skills; ability to handle multiple tasks, meet deadlines, and manage priorities, present, and share strategies, working across organizational teams to deliver results.Additional Information

Office environment in a hybrid work setting.Komatsu is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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