What are the responsibilities and job description for the Global - Global Digital Marketing and Website Manager position at Komatsu?
Komatsu is an indispensable partner to the construction, mining, forestry, forklift, and industrial machinery markets, maximizing value for customers through innovative solutions. With a diverse line of products supported by our advanced IoT technologies, regional distribution channels, and a global service network, we tap into the power of data and technology to enhance safety and productivity while optimizing performance. Komatsu supports a myriad of markets, including housing, infrastructure, water, pipeline, minerals, automobile, aerospace, electronics and medical, through its many brands and subsidiaries, includingTimberPro, Joy, P&H, Montabert, Modular Mining Systems, Hensley Industries, NTC, and Gigaphoton.Job OverviewKomatsu is embarking on a global initiative to transform our website experiences. This role will be responsible for driving and managing the re-platforming of Komatsu websites built on various content management systems to the Adobe Experience Manager platform. Delivering a consistent and world class online experience is a key outcome.Primary responsibilities include developing the strategy and executing the roadmap to re-build websites supporting customers in all regions. You will be working in close collaboration with the digital marketing teams in a dozen regions, IT teams and vendors to develop and execute website migrations. A foundational knowledge of business objectives, our digital channels and Adobe AEM capabilities will be critical for facilitating the website re-build process and delivering a consistent online experience for customers in all markets.Manage and drive the migration of Komatsu websites onto Adobe AEM CMS and DAMWork closely with regional teams to understand the scope of their website functionality and requirements to develop a detailed website migration project plan, timeline and resource planOrganize and facilitate discussions between regional digital marketing, IT and vendorsServe as subject matter expert for leveraging Adobe AEM CMS and DAMDrive alignment on information and content architecture across websites, as well as the adoption of a common taxonomy and meta tag schemaGuide integrations between Komatsu source systems needed to deliver the online experiencePrepare and host regular reports outs covering strategy, roadmap, progress and performance against KPIsCapable of working flexible hours to host meetings which accommodate European and Asia working hours
Key Job Responsibilities
Collaborate with cross-functional teams to develop and execute website re-build projects aligned with business priorities and timelinesIdentify regional website requirements and future feature needsSupport the setup and configuration of Adobe AEM CMS and DAM to meet the needs for each regional digital marketing teamFacilitate and drive the setup of website migration project plans in ADO defining each website migration epic, feature and user storyGuide the setup of regional, multi-lingual product catalogs in Informatica PIM P360Guide the setup of web forms with Adobe Forms, as well as support form integrationsGuide the setup and configuration of Adobe AnalyticsEnsure SEO best practices are being met and considered during the build process
Qualifications / Requirements
Bachelor's degree in marketing, business, communications, or a related fieldMinimum of 5 years of website management experience in a B2B and B2C marketing department preferably in a corporate environmentMinimum of 2 years with hands on experience using content management systems and digital asset management systemsExperience implementing on-site personalization based on a user's profile settingsExperience implementing A / B testingExperience with website analytics and reportingExperience with building lead generation processes, from lead capture all the way to qualification and opportunity managementExperience working with international marketing teamsFamiliar with UX best practices, landing page creation, responsive design and mobile first layoutsFamiliar with usability testing practices and methodologiesFamiliar with HTML / CSSExcellent project management and communication skillsStrong organizational and presentation skills; ability to handle multiple tasks, meet deadlines and manage priorities, present, and share strategies, working across organizational teams to deliver results.
Additional InformationKomatsu is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
