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Digital Marketing Assistant

Kona Ice
Florence, KY Full Time
POSTED ON 6/16/2023 CLOSED ON 7/15/2023

What are the responsibilities and job description for the Digital Marketing Assistant position at Kona Ice?

Entry Level Digital Marketing Assistant

Join a team recognized for entrepreneurship, innovation, philanthropy, and FUN!

At Kona, you’ll join an award-winning team working to responsibly grow and sustain the largest mobile food and beverage brand in the country! Over our 15-year history, we’ve established and supported a growing network of 1400 franchises—small business owners ingrained in their communities creating memorable experiences for youth by serving sports tournaments, birthday celebrations, school field days, summer camps, and hot days at the local pool. Though our contributions extend beyond the joy we propagate, as we have collectively given back $110 million to local communities. We’re also ranked as the top franchise in the Franchise Business
Review!

But working at Kona isn’t just about delighting kids and improving communities—you’ll have access to dynamic career opportunities across functions and fields. We’re a fast-paced, agile, inspired culture with a commitment to developing and promoting our talent. We pride ourselves on creating a work environment that cultivates fun and inclusivity for all.

…and we’re only getting started! We’re in our second year of a mobile coffee franchise with a hearty backlog of interested franchisees, and have developed and deployed world-class software for mobile businesses. We don’t focus on job descriptions, but tend to identify employee passions and talents and craft work plans accordingly. However, as a Digital
Marketing Assistant at Kona Ice you can loosely expect to play a crucial role in supporting our marketing efforts, executing campaigns, managing analytics, and assisting with Google Ad campaigns. This is an excellent opportunity for someone with a passion for marketing and a desire to contribute to the success of our organization.

Responsibilities:
● Collaborate with the marketing team to develop and implement marketing campaigns across various channels, including digital, social media, email, and print.
● Conduct research to identify market trends, customer preferences, and competitive analysis.
● Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.
● Manage and optimize Google Ad campaigns, including keyword research, ad creation, and performance monitoring.
● Assist in maintaining and updating our website content, ensuring it is accurate, engaging, and optimized for search engines.
● Collaborate with cross-functional teams, including design, to ensure cohesive and effective marketing efforts.
● Stay up-to-date with industry trends and advancements in marketing strategies, tools, and platforms.

Requirements:
● Bachelor's degree in Marketing, Business, or a related field (current college students may be considered)
● Previous experience in marketing or a related role is preferred, but not mandatory.
● Strong written and verbal communication skills.
● Proficiency in Google Suite platforms, including Google Docs, Sheets, and Slides.
● Familiarity with digital marketing concepts and tools, such as Google Analytics and social media platforms.
● Basic understanding of SEO principles and best practices.
● Analytical mindset with the ability to interpret data and provide actionable insights.
● Excellent organizational and multitasking skills, with the ability to prioritize tasks effectively.
● Creative thinking and problem-solving abilities.
● Strong attention to detail and commitment to delivering high-quality work.
● Ability to work independently as well as collaborate within a team environment.
● A proactive and self-motivated attitude, with a willingness to learn and adapt in a fast-paced environment.

If you are passionate about marketing, possess strong analytical skills, and are eager to contribute to a dynamic and growing organization, we would love to hear from you. Please submit your resume, along with a cover letter highlighting your relevant experience and why you are interested in joining our team.

Job Type: Full-time

Pay: $18.00 - $21.00 per hour

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Retirement plan
  • Vision insurance

Schedule:

  • 8 hour shift
  • Monday to Friday

Work Location: In person

Salary : $18 - $21

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