What are the responsibilities and job description for the Digital Marketing Specialist position at Kondracki Group?
Position Summary
You will provide digital strategy and execution for all clients as well as Kondracki Group through social media, websites, SEO/SEM, and email marketing. Your primary goal is to increase both client and KG's digital footprint, brand awareness, and engagement in all things digital.
The right candidate is a creative, strategic thinker who can bring new ideas to the table. You must have experience with HubSpot including updating websites, adding pages/blogs, content forms, posting to social media, creating and managing e-blasts, performing analysis, and so on.
You will be asked to perform the following on a daily basis:
- Work closely with account management and content teams on digital strategy
- Report and analyze all client digital activities and make recommendations for improvement
- Maintain a high level of knowledge of digital marketing best practices, reporting trends, and new techniques to the team as available
Responsibilities
- Maintain client websites in HubSpot including landing pages, blog posts, loading new content, and coordinating new site development projects with external partners
- Analyze web traffic and reporting via HubSpot and Google Analytics
- SEO keyword/phrase research, review, and recommendations including competitive analysis
- On-going review, analysis, and reporting of SEO activities and SERPs
- Evaluate and recommend web engagement strategies and tactics
- Maintain, optimize, and update client social media profiles
- Manage and execute client social media activities including building and executing posts, reporting and analysis, copywriting, and asset creation as needed
- Manage and execute client email blasts including list management, A/B testing, reporting and analysis, copywriting, and asset creation as needed
- Research, coordinate, and execute SEM and paid social opportunities
- Attend events such as HubSpot's Inbound Conference, Experience Inbound (Milwaukee), AMA Milwaukee, and Content Marketing Institute, amongst others
- Attend various packaging trade shows as needed
- Participate in client calls and meetings as needed
Requirements
- 4 years digital marketing experience in a B2B environment
- Working knowledge of HubSpot is required
- Excellent communication skills
- Ability to handle multiple projects with attention to detail
- Willingness to learn and take pride in your work
- Excellent organizational skills with strong degree of self-direction and motivation
- Creative thinker with strategic mindset and ability to generate new ideas, troubleshoot issues, and solve problems
- Experience with digital tools such as Google Analytics, SEM Rush, or MOZ
- Bachelor's degree in marketing, Communications, or similar
- Packaging or processing industry marketing experience is a bonus
