What are the responsibilities and job description for the Inbound Marketing Specialist position at Kondracki Group?
Job Summary
We are seeking a highly skilled Inbound Marketing Specialist to join our team at the Kondracki Group. As an Inbound Marketing Specialist, you will be responsible for developing and executing comprehensive digital marketing plans that drive business growth and improve customer engagement.
Your key responsibilities will include maintaining client web sites in HubSpot, analyzing web traffic and reporting via HubSpot and Google Analytics, conducting SEO keyword/phrase research, and evaluating and recommending web engagement strategies and tactics.
Key Skills and Qualifications:
- Minimum 4 years digital marketing experience in a B2B environment
- Working knowledge of HubSpot is required
- Excellent communication skills
- Able to handle multiple projects with attention to detail
- Willingsness to learn and take pride in your work
- Excellent organizational skills with strong degree of self-direction and motivation
- Creative thinker with strategic mindset and ability to generate new ideas, troubleshoot issues, and solve problems
- Experience with digital tools such as Google Analytics, SEM Rush or MOZ
- Bachelor's degree in marketing, Communications or similar
- Packaging or processing industry marketing experience is a bonus
