What are the responsibilities and job description for the Marketing Intern position at Konica Minolta Business Solutions Canada?
Overview
We're seeking a motivated marketing intern to support our integrated marketing efforts, with a focus on bridging brand and performance marketing initiatives. This hands-on role offers exposure to both data-driven performance marketing and strategic brand building within the B2B technology space. The ideal candidate will assist in tracking campaign performance, analyzing marketing metrics, and supporting brand consistency while learning how these disciplines work together to drive business results. This internship provides an excellent opportunity for a marketing student to gain practical experience in modern marketing practices while contributing to meaningful projects under the guidance of experienced marketing professionals.
Responsibilities
Konica Minolta’s journey started 150 years ago, with a vision to see and do things differently. We innovate for the good of society and the world. The same purpose that kept us moving then, keeps us moving now. Konica Minolta Business Solutions U.S.A., Inc. is reshaping and revolutionizing the workplace to achieve true connectivity through the Intelligent Connected Workplace. The company guides and supports its clients’ digital transformation through its expansive office technology portfolio, including IT Services (All Covered), intelligent information management, managed print services and industrial and commercial print solutions. Konica Minolta has been included on CRN’s MSP 500 list nine times and The World Technology Awards named the company a finalist in the IT Software category. Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for sixteen consecutive years, and is proud to be ranked on the Forbes 2021 America’s Best-in-State employers list. The company received Keypoint Intelligence’s BLI 2021 A3 Line of The Year Award and BLI 2021-2023 Most Color Consistent A3 Brand Award for its bizhub i-Series. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for nine consecutive years and has spent six years on the Global 100 Most Sustainable Corporations in the World list. Konica Minolta partners with its clients to give shape to ideas and works to bring value to our society. For more information, please visit us online and follow Konica Minolta on Facebook, YouTube, LinkedIn and Twitter.
EOE Statement
Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.
We're seeking a motivated marketing intern to support our integrated marketing efforts, with a focus on bridging brand and performance marketing initiatives. This hands-on role offers exposure to both data-driven performance marketing and strategic brand building within the B2B technology space. The ideal candidate will assist in tracking campaign performance, analyzing marketing metrics, and supporting brand consistency while learning how these disciplines work together to drive business results. This internship provides an excellent opportunity for a marketing student to gain practical experience in modern marketing practices while contributing to meaningful projects under the guidance of experienced marketing professionals.
Responsibilities
- Performance Marketing Support
- Assist in tracking and analyzing key performance metrics across digital marketing campaigns using analytics tools
- Help compile weekly and monthly performance reports highlighting key trends and insights
- Support A/B testing initiatives by documenting test parameters and results
- Aid in monitoring paid media campaign performance and gathering data for optimization
- Brand Marketing Activities
- Help maintain brand guidelines consistency across marketing materials
- Assist in organizing and maintaining the digital asset library
- Support the creation and organization of brand marketing materials
- Track brand sentiment and mentions across various channels
- Cross-Channel Analytics & Reporting
- Help identify areas where brand and performance marketing efforts intersect
- Assist in creating dashboards that showcase both brand and performance metrics
- Support data collection and organization from multiple marketing channels
- Learn to recognize patterns between brand activities and performance outcomes
- Project Coordination
- Assist in coordinating marketing calendar activities between brand and performance teams
- Help organize and document marketing team meetings and action items
- Support the maintenance of project management tools and timelines
- Aid in keeping marketing materials and assets organized
- Learning & Development
- Participate in marketing team training sessions and workshops
- Complete assigned learning modules related to marketing tools and platforms
- Shadow team members across different marketing functions
- Document learnings and insights from various marketing initiatives
- Currently enrolled in an accredited 4-year college or university
- Rising Junior or Rising Senior
- Basic Microsoft Office skills (excel, PowerPoint, Word, etc.)
- Some experience with Adobe Creative Suite (preferred)
Konica Minolta’s journey started 150 years ago, with a vision to see and do things differently. We innovate for the good of society and the world. The same purpose that kept us moving then, keeps us moving now. Konica Minolta Business Solutions U.S.A., Inc. is reshaping and revolutionizing the workplace to achieve true connectivity through the Intelligent Connected Workplace. The company guides and supports its clients’ digital transformation through its expansive office technology portfolio, including IT Services (All Covered), intelligent information management, managed print services and industrial and commercial print solutions. Konica Minolta has been included on CRN’s MSP 500 list nine times and The World Technology Awards named the company a finalist in the IT Software category. Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for sixteen consecutive years, and is proud to be ranked on the Forbes 2021 America’s Best-in-State employers list. The company received Keypoint Intelligence’s BLI 2021 A3 Line of The Year Award and BLI 2021-2023 Most Color Consistent A3 Brand Award for its bizhub i-Series. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for nine consecutive years and has spent six years on the Global 100 Most Sustainable Corporations in the World list. Konica Minolta partners with its clients to give shape to ideas and works to bring value to our society. For more information, please visit us online and follow Konica Minolta on Facebook, YouTube, LinkedIn and Twitter.
EOE Statement
Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.
