Director of Brand & Communications

The Director of Brand & Communications will be the primary point of contact for all marketing activities relating to the brand in the U.S. market.

This role will work collaboratively with our marketing teams in Europe and Global offices to ensure brand consistency across the United States and execute new initiatives and programs in line with our North America strategy.

Responsibilities

• Grow the Konica Minolta brand in the U.S. and drive brand awareness, consideration, and relevance among target audiences.
• Develop the U.S. brand and comms strategy consistent with the overall Global brand strategy and U.S. marketing strategy and implementation roadmap.
• Leverage the strategies, guidelines, and content from our global HQ to drive scalable and efficient marketing for the U.S market.
• Drive a digital-first, customer-centric approach across all aspects of the business together with cross-organization leaders and stakeholders.
• Align with business leaders and external partners to secure communication plans and activations are in place and according to strategy and guidelines.
• Manage and oversee the U.S. brand and comms budget each fiscal year.

Brand Activation & Campaigns

• Drive brand awareness and engagement through owned and earned media channels, as well as through marketing-created and editorial content.
• Develop specific brand and tactical campaigns to create and maintain high levels of customer interest ultimately driving conversion.
• Author brand marketing strategy briefs and designed to beat YoY engagement and sales that aligns with enterprise strategy and stakeholder objectives.

Strategy & Performance

• Extract actionable insights from customer research, business, and campaign performance data to understand the needs of the dealer, the end-user, the opportunities in the business, and in marketing effectiveness.
• Explore and implement best in class practices from other Konica Minolta markets.
• Stay up to date with industry trends and best practices in PR and content marketing, and share insights with the team to drive a performance measurement framework across key platforms to drive sustainable growth and continuous improvement.

Leadership & Collaboration

• Partner closely and collaborate with Performance and Product Marketing teams to drive best-in-class revenue generation programs.
• Ability to interact with other marketing teams to interpret and frame business needs into communications strategies.
• Lead a highly creative team of digital and social-first marketers, providing guidance, mentorship, and support to help them achieve their individual and team goals.
• Foster a culture of creativity, collaboration, and continuous improvement within the marketing team.

Qualifications

• 10 years' experience in senior marketing level roles.
• 3 years people management experience.
• Bachelor's degree in Marketing, Communications or related field; MBA or Master's degree preferred.

About Us

Konica Minolta's journey started 150 years ago, with a vision to see and do things differently.

We innovate for the good of society and the world.

The same purpose that kept us moving then, keeps us moving now.