What are the responsibilities and job description for the Sales Marketing Manager position at Korn Ferry?
Onsite 5 days a week
Korn Ferry has partnered with our client on their search for Sales Marketing Manager.
The Sales Marketing Manager is a key role within our company that combines the responsibilities of both business development and marketing to drive growth and revenue. It is a professional role focused on the growth of sales by creating and cultivating leads, creating customer awareness, and providing market insight to the team. This position is a part of the sales team and will work closely with the Sales Manager, the account managers, and the Director of Sales to drive sales growth. This role will own the core marketing functions, manage media communications, campaign materials, market research, and associated reporting.
RESPONSIBILITIES:
- Lead Creation/Management
- Identify various sources for lead development and create/execute marketing strategies to generate high quality Marketing Qualified Leads (MQL’s).
- MQL’s will be obtained through a variety of inbound (website, landing pages, blogs, etc.) and outbound (email campaigns, webinars, etc.) sources that will be developed and managed by this role.
- This person will develop the criteria to evaluate leads and determine when/if they become MQL’s through an appropriate evaluation process.
- Own and manage the front-end of the sales process from lead generation through to generated sales.
- Develop and execute an annual marketing plan that aligns with the business objectives and the strategic growth plans.
- Market Research
- Conduct market research to understand customer needs, competitor landscape, and industry trends to help develop marketing strategies and messaging. This includes meeting with key customers to help develop more engaging messages.
- Through research, uncover and qualify new companies, construction projects, leads, and industries to support sales growth.
- Analyze current sales to identify gaps in our portfolio with customers and to share that information with sales management.
- Brand and Capability Awareness
- Maintain customer planned maintenance or outage calendar to align sales and marketing activities to proactively support our customers during those times.
- Design, create, write, and manage engaging marketing content across various channels, utilizing HubSpot (campaigns, presentations, customer-facing content, website updates, social media channels, digital advertising, participation in industry conferences and events, webinars, etc.) and leveraging other resources, as necessary.
- Function as Brand Ambassador ensuring the consistency in the messaging, branding, content, and “look-and-feel” of all internal and external communications and marketing materials in accordance with the Brand Guidelines.
- This position will work closely with the sales team to ensure alignment between business development efforts, marketing strategies and sales efforts.
- Develop metrics to analyze the effectiveness versus desired outcomes of all marketing efforts and report on those results. This includes campaign metrics, website traffic, lead generation, etc. and develop future strategies to optimize.
- Coordinate and create annual summary reports for key customers.
- Support and help coordinate any customer engagement events.
SE# 510722533
Salary : $100,000 - $120,000
