What are the responsibilities and job description for the On-Call / Temp Marketing Director Events position at KQED?
Job Title: On-Call / Temp Marketing Director Events
Department: Public Events
Reports to: Executive Director, Events & Experiences
Location: Hybrid (San Francisco Bay Area preferred)
Duration: 3-month term
Position Summary
KQED seeks a Temporary Marketing Director, Events to lead two distinct advertising campaigns:
KQED envisions a public media organization with a culture that centers on human dignity, equity, and belonging. This will enable us to better serve and reflect the Bay Area through diverse and inclusive storytelling.
We value the contributions of marginalized people in society — including Black, Indigenous, and all people of color, people with disabilities, and LGBTQIA people — and we believe that these communities must be centered in the work we do, and we strongly encourage members of these communities to apply.
KQED Code of Ethics https://www.kqed.org/about/code-ethics
The mission that drives us:KQED provide citizens of Northern California with a community-supported alternative to commercial media. We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone and engage audiences to share their stories. We help students and teachers thrive in 21st-century classrooms, and take people of all ages on journeys of exploration- exposing them to new people, places and ideas.
This role will work hybrid between working in KQED's newly renovated headquarters and working remotely.
Hourly Range: $60.35 - $75.44 hourly
Salary Information: $148,000-$185,000 Annually
Key Responsibilities
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Department: Public Events
Reports to: Executive Director, Events & Experiences
Location: Hybrid (San Francisco Bay Area preferred)
Duration: 3-month term
Position Summary
KQED seeks a Temporary Marketing Director, Events to lead two distinct advertising campaigns:
- KQED Live Brand Awareness Campaign – a strategic initiative to amplify awareness and engagement for KQED’s live events programming
- Spooked Live Tour Marketing – an out-of-market media planning and execution campaign to promote national tour stops of Spooked, a live stage show produced by KQED and Snap Studios, in Seattle and Los Angeles
KQED envisions a public media organization with a culture that centers on human dignity, equity, and belonging. This will enable us to better serve and reflect the Bay Area through diverse and inclusive storytelling.
We value the contributions of marginalized people in society — including Black, Indigenous, and all people of color, people with disabilities, and LGBTQIA people — and we believe that these communities must be centered in the work we do, and we strongly encourage members of these communities to apply.
KQED Code of Ethics https://www.kqed.org/about/code-ethics
The mission that drives us:KQED provide citizens of Northern California with a community-supported alternative to commercial media. We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone and engage audiences to share their stories. We help students and teachers thrive in 21st-century classrooms, and take people of all ages on journeys of exploration- exposing them to new people, places and ideas.
This role will work hybrid between working in KQED's newly renovated headquarters and working remotely.
Hourly Range: $60.35 - $75.44 hourly
Salary Information: $148,000-$185,000 Annually
Key Responsibilities
- Campaign Strategy & Execution: Develop and implement marketing plans for both campaigns, ensuring alignment with brand goals and audience engagement strategies
- Media Planning & Buying: Manage out-of-market media placements for Spooked Live, including digital, social, and traditional advertising channels
- Creative Development: Coordinate with design and content teams to produce compelling ad creatives, ensuring consistency with KQED and Spooked branding
- Performance Tracking & Optimization: Monitor key performance metrics, analyze results, and optimize campaigns in real-time to improve reach and engagement
- Stakeholder Coordination: Liaise with internal teams (events, digital, social, PR) and external partners (advertising agencies, media vendors) to ensure seamless execution
- Budget Management: Track and report on campaign expenditures, ensuring adherence to allocated budgets
- Post-Campaign Reporting: Compile insights and recommendations based on campaign performance, providing strategic input for future initiatives
- 5 years of marketing experience, preferably in media, entertainment, or events
- Strong expertise in digital and traditional advertising, including paid social, search, and display
- Experience managing out-of-market or national advertising campaigns
- Ability to analyze marketing data and optimize campaign performance
- Exceptional project management and organizational skills, with the ability to multitask and meet deadlines
- Experience supervising marketing and communications staff
- Strong written and verbal communication skills
- Familiarity with public media, live events marketing, or podcast promotion is a plus
- This is a temporary contract role with competitive compensation based on experience
- Interested candidates should submit a resume and a brief cover letter outlining their relevant experience
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Salary : $148,000 - $185,000
