Director of Sales

The Director of Sales is responsible for managing and overseeing the Sales Operations.

Position Responsibilities

• Call on prospective customers and assigned accounts within assigned territory.
• Accountable to meet sales quotas and monthly sales activity goals and maintains records of activity results in CRM system.
• Identify decision maker(s) for prospective customers and assigned accounts, profile all equipment along with next opportunity date(s), current services used and supplier within territory; record ongoing findings in CRM system.
• Conduct sales presentations; perform needs assessments, facility tours, and vehicle demonstrations.
• Develop proper equipment specification for opportunities by keeping current on trailer specifications including legal, performance, and application criteria.
• Create target lists, participate in sales blitzes, and pursue prospective business within assigned territory.
• Develop a sales and marketing program to achieve specific sales, utilization, and profit target based on current market conditions.
• Evaluate Rental performance against established targets and standards and take appropriate actions, as necessary.
• Control Rental utilization through the analysis of market potential in accordance with established goals.
• Manages attendance in a timely manner and counsels/disciplines employees as appropriate. 
• Conduct annual performance reviews and recommend pay increases as appropriate by utilizing the company’s Human Capital Management technology.
• Reports all accidents to the Director of Operations, Human Resources and COO immediately. 
• Work with Human Resources and management on workforce planning, recruitment, and interviewing. 
• Train, motivate, hold accountable and monitor the performance of all Leasing department staff. 
• Initiate employee corrective action and consult with Human Resources as needed.