What are the responsibilities and job description for the Director of Marketing position at Krber Group?

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We are seeking a creative, results-driven Director of Marketing to join our team at Krber Supply Chain in Dallas, TX. This pivotal role will oversee the development and execution of comprehensive marketing strategies to enhance Krber's brand awareness, foster customer engagement, and position us as a thought leader within the supply chain industry. The Director of Marketing will specifically work closely with trade shows and support our continued efforts in growing Krber's presence at industry-leading events.

This role requires a seasoned marketing leader with expertise in trade show strategy, brand development, and digital marketing. The ideal candidate will be passionate about supply chain innovation and will bring a wealth of experience in building impactful brands in a highly competitive landscape.

Your role in our team

You will lead marketing efforts for trade shows, ensuring Krber's active and impactful presence at these key industry events.
You will manage trade show strategy, planning, execution, and post-event follow-up to maximize engagement and ROI.
You will collaborate with sales and product teams to tailor messaging and materials that resonate with event attendees and prospects.
You will develop and implement promotional campaigns before, during, and after events to boost visibility and participation.
You will shape and drive Krber's North American brand positioning to ensure a consistent, impactful narrative across all marketing channels.
You will work with the leadership team to define long-term brand objectives, ensuring alignment with Krber's global vision.
You will develop and manage marketing initiatives that enhance brand perception and recognition in the supply chain and logistics space.
You plan and execute a digital marketing strategy that includes content marketing, social media, SEO, email campaigns, and paid advertising to build Krber's online presence.
You lead the creation of high-quality marketing materials, including brochures, whitepapers, case studies, and videos that articulate Krber's value proposition.
You will manage the company's social media accounts, creating engaging content, and fostering a strong online community.
You will monitor social media trends and engage in relevant conversations to enhance brand recognition.
You will conduct market research and competitive analysis to identify trends, customer pain points, and growth opportunities within the supply chain industry.
You will use analytics tools to monitor marketing effectiveness, track KPIs, and adjust strategies accordingly to maximize marketing ROI.
You will work closely with sales and customer service teams to align marketing strategies with customer needs and business goals.
You will lead the Marketing team and help manage the internal and external marketing efforts.
You will work closely with cross-functional teams, including sales, product development, and customer success, to ensure integrated marketing strategies that drive business growth.
You will collaborate with external agencies and vendors to deliver best-in-class marketing materials and campaigns.

Your profile

You have obtained a bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA or advanced degree is a plus.

You have gained 8 years of experience in marketing, with at least 5 years in a leadership role. Proven experience in marketing within the technology, logistics, or supply chain sector is strongly preferred.

You have significant experience planning, executing, and managing major trade shows and industry events, specifically with MHI PROMAT / MODEX, or large US trade shows.

You have a strong background in building and executing comprehensive brand strategies in a competitive industry.

You have deep understanding of digital marketing tactics (SEO, SEM, social media, email marketing, etc.) and tools (Google Analytics, marketing automation platforms).

You have experience leading and mentoring a marketing team, fostering a collaborative and innovative work environment.

You have strong Communication Skills : Excellent verbal, written, and presentation skills. Ability to communicate with senior leadership, customers, and external partners effectively.

You can think critically and creatively to solve problems, adapt to changing market conditions, and lead marketing innovation.

You can travel periodically for trade shows and other industry events.

Eligible applicants must be currently authorized to work in the United States on a full-time basis. The employer will not sponsor applicants for work visas for this position.

Your working environment at Krber

Krber is pioneering cutting-edge sorting technology and solutions that shape the future of mail and parcel automation across Europe, North America and Asia. Set new industry standards and champion customer-centric services and solutions with our dynamic Parcel Logistics team based in Irving, Texas, USA.

Your benefits

You will enjoy a flexible work environment that supports your work-life balance; we offer paid time off for parental leave and 22 days off for personal time and holidays.

You will have access to medical, dental, and vision insurance plans with FSA or HSA options, and a 401(k) plan with a company match up to six percent.

You are provided with several company-paid benefits, including vision.

Can you see yourself in this profile? Then Krber is the right place for you. We look forward to getting to know you!

Equal opportunity employer

We are an equal opportunity employer and committed to diversity, equity, and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, national origin, sex, sexual orientation, gender identity, marital status, pregnancy, religion, age, disability, veteran status, genetic information, or any other characteristic protected by law.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role. If you require assistance or accommodation due to a disability during the recruiting process, please let us know at jobs@koerber.com.

Disclaimer : This job advertisement is not designed to cover a comprehensive listing of all duties or responsibilities that are required for this job. Please note that the salary information is a general guideline only. Individual compensation will be determined by various factors such as scope and responsibilities of the position, experience, education, skills, location, and market and business considerations. Applications must be submitted via our career site.

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Recruitment Team

For questions please contact us via jobs@koerber.com. We work with selected partners and therefore ask recruitment consultancies to refrain from contacting us by mail or telephone.

Please apply exclusively via the "Apply now" button.

Recruiter : Alyssa Cuevas

Job Req ID : 7951

We value diversity and therefore welcome all applicants - regardless of gender, nationality, ethnic or social origin, religion / belief, disability, age, sexual orientation and identity, and any other protected status.

Recruitment-Team

For questions please contact us via jobs@koerber.com.

Please apply exclusively via the "Apply now" button.

The Krber Business Area Supply Chain is part of the international technology group Krber with about 13,000 employees and more than 100 locations worldwide. We uniquely provide a broad range of proven, end-to-end supply chain solutions fitting any business size, strategy or appetite for growth. Our customers conquer the complexity of the supply chain thanks to our portfolio that includes software, automation, mail and parcel solutions, voice solutions, robotics, and materials handling - plus the expertise to tie it all together. Krber helps to manage the supply chain as a competitive advantage. Conquer supply chain complexity - with Krber.

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