Job Title : National Account Manager Mass Channel
Division : Consumer Products Division Culligan Retail NA
Location : Hybrid Rosemont IL or Remote
Manager : Sr. Director Sales
Description : The National Account Manager will be a key driver of growth and innovation within the Culligan Consumer Products Division. This highimpact role is responsible for expanding the reach and success of our brands in the mass retail channel including strategic partnerships specifically focusing on WalMart and Target. The successful candidate will spearhead transformative gotomarket strategies that unlock new opportunities foster partnership and position Culligan for longterm profitable growth.
As a dynamic and resultsdriven owner the National Account Manager will have a history of building strategic partnerships with top retailers and demonstrated success owning and leading execution employing a fullfunnel omnichannel approach. By identifying highvalue growth opportunities they will lead efforts to increase share expand product offerings and ensure brand relevance at scale. Their entrepreneurial and “boots on the ground” approach along with embracing the pivotal intersection between retail and eCommerce will be a crucial component in driving transformational outcomes for the organization and our retail partners.
This strategic role requires a collaborative leader who thrives in a hyper growth environment embraces change and is skilled in coordinating across various teams including sales marketing category management product development finance operations and external stakeholders. The National Account Manager will be a catalyst in coordinating alignment among teams identifying opportunities and delivering results as a key contributor shaping the future success of Culligan’s retail business.
Responsibilities :
Account & Channel Management :
- Build and maintain strong longterm relationships with buying team category managers and other key decision makers across the channel and function as primary point of contact for all strategic activities and decisions.
- Proactively execute channel strategies while meeting and exceeding business goals across multiple omnichannel platforms utilizing a cohesive and integrated approach.
- Discover and address opportunities and challenges focusing on operational efficiency and mutually beneficial outcomes to drive strong partnership and trust.
CrossFunctional Collaboration :
Partner and collaborate with sales marketing operations and product development uncovering new opportunities in addition to the seamlessly executing gotomarket strategies.Work closely with the marketing & ecommerce teams to integrate omnichannel strategies driving profitable growth and market share gains across distribution channels.Collaborate with supply chain logistics finance and merchandising teams on product availability procurement shipping pricing and promotional strategies.Business Development & Distribution Expansion :
Foster relationships with key retailers broker partners distributors and ecommerce platforms ensuring the company’s products are wellrepresented and growing market share.Expertly identify negotiate and proactively secure new distribution opportunities focusing on both traditional retail and digital platforms.Manage the growth and profitability of distribution channels including developing new business opportunities and expanding existing partnerships.Sales Strategy & Execution :
Develop and implement comprehensive account and channel specific sales strategies to maximize growth focusing on new product placement promotions and merchandising strategies to maximize sales and visibility.Monitor and analyze sales data market trends competitive activity and consumer insights to identify growth opportunities and adjust gotomarket strategies accordingly.Lead negotiations for promotional programs pricing strategies and joint business plans with WalMart & Target. Optimize promotional calendars instore placements and eCommerce platforms to maximize brand visibility and sales.Operational Excellence :
Drive daytoday management of channel addressing and solving any challenges that arise and ensuring timely execution of deliverables.Implement best practices for operational efficiency and effectiveness leveraging data and analytics to continuously improve performance across the supply chain.Manage sales forecasts and budgets for each account ensuring accurate projections and effective resource allocation to meet financial goals and metrics.Reporting & Financial Analysis :
Regularly assess sales performance utilizing customer reporting syndicated data and other analytic tools to provide actionable insights to senior leadership on sales trends market conditions and operational effectiveness.Monitor KPIs across all channels and adjust strategies as needed to meet targets for revenue profitability and market share.Ownership of account level P&L’s utilizing data insights to refine product assortment promotional spending & trade management.Qualifications :
Bachelor’s degree in business marketing or a related field.7 years of experience in consumer product sales including account management expertise for WalMart. Experience managing Target is a plus.Record growing profitable sales in the Mass channel utilizing an omnichannel sales approach and leveraging trade marketing retail media paid search category management broker networks and retailer systems to scale.Proficient in various systems platforms and tools including Walmart Connect Retail Link POL Luminate Item 360 Salsify Syndigo and Bazaarvoice.Demonstrated ability to develop and execute strategic plans with strong negotiation and contract management skills focused on balancing the needs of the retailer while meeting and exceeding company financial goals.Strong financial acumen and critical thinking skills with experience leveraging retail data platforms syndicated data and market insights to inform decisions and drive growth.Excellent leadership communication and negotiation skills with a history of crossfunctional collaboration resourcefulness and influencing senior stakeholders.Initiativetaking and ownershipdriven approach tackling the role with positivity and a solutionoriented mindset.Ability to travel as required for business needs.We offer competitive compensation including base plus bonus & benefits including : Medical Dental Vision Life Insurance Disability 401(k) Parental Leave PTO Additional voluntary benefits.
