Job Description
Job Description
Salary :
Job Description | Marketing Specialist
About KRM
Based in the Des Moines metro, KRM Development is a fast-paced company that makes building homes easy! Our mission is simple : create a unique building experience that makes people happy.
As a team, we strive to embody our six core values : Accountable, Hardworking / Driven, Team Player, Positive Can-Do-Attitude, Understand the Value of Reputation and Continuously Strives for Perfection.
Weve built a reputation of crafting high-quality homes and are looking for high-quality team members to join our mission.
What You'll Do
As a crucial member of our team, the Marketing Specialist will play a pivotal role in enhancing our brand presence, engaging with our target audience, and driving lead generation through effective social media and marketing strategies. The ideal candidate is passionate about the home building industry, has a deep understanding of analytic tracking and SEO, possesses a strong understanding of various social media platforms, and has a track record of successfully executing marketing campaigns that result in increased brand awareness and business growth.
Key Responsibilities
- Social Media Management :
Develop and execute a comprehensive social media strategy to promote our custom home building services across platforms such as Instagram, Facebook, Youtube, LinkedIn, and more.
Create engaging and visually appealing content including posts, stories, videos, and graphics that showcase our projects, designs, and company values.Monitor social media trends, conversations, and engagement metrics to identify opportunities for improvement and adjust strategies accordingly.Foster a vibrant online community by promptly responding to comments, messages, and inquiries, and maintaining a positive brand image.Accountable for hitting goals such as new followers, engagement, qualified leads, etc.Content Creation :Collaborate with internal teams to gather information, photos, and videos that highlight completed projects, design inspiration, and the custom home building process.
Develop high-quality, original content for our website, blog, and social media platforms that educates, entertains, and informs our audience about the benefits of our services.Continuously seek and showcase innovative methods to highlight how KRM stands out in the market.Digital Marketing :Plan and execute digital marketing campaigns, including email marketing, pay-per-click advertising, and retargeting efforts, to drive website traffic and generate leads.
Utilize SEO best practices to optimize content for search engines, improving our website's visibility and organic search rankings.Collaborate with external marketing firm to enhance our website and ensure they meet their performance goals.Analytics and Reporting :Monitor and analyze key performance indicators (KPIs) such as website traffic, social media engagement, conversion rates, and lead generation.
Generate regular reports outlining the effectiveness of various marketing initiatives and provide recommendations for continuous improvement.Brand Management :Maintain consistent brand messaging and visuals across all marketing materials and communication channels.
Contribute to the development and refinement of brand guidelines to ensure a cohesive and compelling brand identity.What You Need to Get the Job Done (Minimum Qualifications)
A desire to learn and understand the business.Strong verbal and written communication skills with peers and team members.Sharp attention to detail and able to produce well researched and error free content.Proactiveness and actively seeking opportunities to highlight our company in the best possible light and identify new areas for promotion.Highly motivated with ability to work in a deadline-driven environment and desire to work on a collaborative team with high standards.Solid understanding of SEO principles, practices, and strategies.Experience with content marketing, advanced search engine optimization (SEO), social media, Google Analytics, Google Ads, Facebook Business Manager, Twitter Ads, Pinterest Ads, conversion rate optimization (CRO), link building, user experience (UX), market research methodology and analysis, strategic planning, schema and other digital marketing efforts.Excellent knowledge of Social Media Platforms (FaceBook, Instagram, LinkedIn, etc), Microsoft Office Suite, Google Analytics, and Adobe Creative CloudAbility to work outside regular business hours, as needed.What You Makes You Stand Out
Previous home building and or industry-related experience.Four-year degree in marketing or related field.Web design experience with WordPressPhotography and videography experienceAn online writing portfolio demonstrating exemplary writing and content creation skills.What You'll Love About KRM
Great Company Culture. We hire by core values, which allows us to live them every day.Health BenefitsWe offer medical, dental, vision, life insurance, and long-term disability coverage.Prepare for the FutureWe offer 401(k) with a company contribution (even if you dont contribute).Our People. We hire the best people, and we think youll like them too.Generosity. We recognize hard work, and we spread the love. We reward our team regularly through our Building Bucks Program.Community Love. Our community makes it possible for us to be in business. Weve created a Give-Back Program and you get a say in how we give back!Environment. We have a fast-paced culture and strive for continuous improvement. We operate through Traction, which allows us to constantly better ourselves.Eligibility period existsWork Environment
Primarily an office environment with occasional jobsite visits.
KRM Development, LLC is an Equal-Opportunity Employer.
By submitting an application, you agree to the following :
I hereby authorize KRM Development, LLC, or its authorized
representatives, to conduct such inquiries as necessary to verify all information
contained in my application for employment at KRM Development, LLC.
Said inquiries will include verification of previous employment,
education, criminal conviction record, and the procurement of a consumer
credit report.
